[Hiring] Medical Copywriter @Greenpark

Role Description

This Copywriter should possess an understanding of pharmaceutical marketing and be able to communicate brand objectives to authentically connect with audiences. The Copywriter will need to translate complex details of various therapeutic areas (Oncology, CVRM, RIA, V&I and RDU) and thoroughly understand the products, their scientific position, brand guidelines, and marketing goals to develop digestible promotional content and messaging across channels.

This position requires a highly detailed, creative thinker with excellent storytelling abilities, as well as a love for life sciences, research, and annotation. This role will help craft bold and evocative marketing messages, promotional-only training materials, and digital content that engages and influences sales teams, HCPs, and patients and their caregivers.

What you’ll do

• Create and execute innovative and effective content strategies and communication campaigns based on secondary market research and insights.
• Analyse available data for a market, competitors, and the needs/preferences of our audience to help our team create relatable and captivating content.
• Ensure the quality of all externally facing content and adherence to our brand voice, tone, and writing style.
• Ensure ISI alignment across branded assets.
• Conduct self-reviews and peer audits for compliance and accuracy.
• Interpret creative briefs to develop and produce creativity from concepts through execution.
• Monitor the execution of the established plans and strategies.
• Decide on content formats and publishing dates.
• Manage the creation of editorial calendars and adhere to the proposed timelines.
• Support creative teams with feedback and guidance on scientific accuracy.
• Research and understand the clients’ needs and target audiences, through an online search, review of existing research, and interviews with subject matter experts.
• Write original copy and edit content for a range of marketing and communications materials; use references and annotations as needed.
• Collaborate with a team of client service managers, strategists, and creative staff on timelines, allocated resources, and creative execution.
• Present copy concepts and final deliverables to the internal team, and to the client as needed, and participate in client pitches on occasion.
• Revise copy based on internal and client feedback/direction.
• Participate in the regulatory responsibilities and requirements to gain asset approvals.
• Meet established deadlines or provide reasonable notice of special circumstances requiring deadline extension.
• Contribute to process improvement for your role by supporting updates and improvements to existing quality documentation and processes (e.g., SOP documents for Copywriters, reference management documents) to ensure quality in delivery and up-to-date standards.

Qualifications

• Minimum 7+ years’ experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sales/ copywriting).
• Hold a degree/diploma in health science (medicine/pharma/biology/biosciences etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Any additional marketing degree/certification/diploma will be a plus.
• Have experience with print + digital assets in pharma marketing. Experience with global brands will be a plus.
• Understand and ensure compliance with FDA regulations, Fair Balance standards, and local legislation.
• Have hands-on experience with MLR/PRC review workflows.
• Have experience with Veeva PromoMats submissions, linking, and anchoring processes.
• Have experience using Generative AI tools (e.g., Jasper AI) for content creation and optimization, with the ability to review, validate, and refine AI-generated content using human editorial judgment.
• Develop copy and concept for marketing materials.
• Use storytelling skills to create engaging assets.
• Understand and internalize brand guidelines and strategy, to implement the same in developing collaterals for the client.
• Work closely and flexibly with design, brand, production, digital, and product teams to deliver strategic initiatives.
• Contribute to cross-channel creative ideation/campaign development.
• Establish and maintain the highest possible standards of promotional content.
• Maintain up-to-date knowledge of client-related industry trends.
• Stay updated on appropriate style guidelines (including AMA style) and brand voice for consistency in messaging.
• Understand and follow regulatory standards and requirements for successful submissions.
• Follow best practices for annotations.
• Identify copyrighted material that requires permission for reproduction; process permission request when required.
• Effectively use company project management and communication software.
• Attend kick-off, status, and other job-related meetings.
• Incorporate client feedback and collaborate with the team to address.

Benefits

• 25 days of paid holidays per year + ZA public holidays and your birthday off.
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription.
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Christmas Closure - (extra days on top of your holiday allowance).