[Hiring] Lead Creative Copywriter @ZOE

Role Description

We have the science, the systems, and the data. Now, we need the "spark." We’re looking for a Lead Creative Copywriter to move ZOE from clear to compelling. You’ll lead our biggest campaign ideas and ensure our "red thread" of storytelling runs from a TV spot down to a performance ad.

• Launch Tier 1 Platforms: Within 6 months, you will have defined and launched the creative platforms for our major seasonal campaigns, moving us beyond "BAU" into category-defining brand work.
• Global Consistency: You will bridge the gap between our UK and US markets, ensuring our voice is culturally resonant in both while maintaining a singular, distinctive brand soul.
• Creative Strategy Ownership: You will define ZOE’s creative and messaging direction, setting the narrative, identifying the right strategic territories and guiding how our story is told across channels.

Qualifications

• 10+ years of experience (Agency + In-house).
• Ability to take complex gut-health studies and turn them into compelling consumer moments without losing data integrity.
• Experience in challenging briefs with commercial logic and defining the "What and Why" of creative direction.
• Proven track record of writing for both UK and US audiences.
• Autonomous domain owner, identifying opportunities and driving measurable org-wide impact.
• Desire to break the category and move beyond "safe" health and wellness tropes.

Requirements

• Ability to use AI as a tool for leverage, automating volume to focus on breakthrough ideas.
• Experience in providing high-level creative direction to internal writers and freelancers.
• Capability to write both large-scale projects (scripts, manifestos, key launches) and smaller content.

Benefits

• Streamlined 4-step hiring process.
• Opportunity to thrive in a mission-driven environment.
• Focus on potential and commitment above all else.
• Growth and development opportunities alongside the team.

Our Hiring Journey

• Step 1: Intro chat with Talent Team - A high-energy intro to see if our missions align.
• Step 2: Hiring Manager Interview - A tactical conversation focused on your craft.
• Step 3: The Remote Loop - 2 to 4 focused interviews designed to assess different areas.
• Step 4: The Finish Line (Offer & Onboarding) - If there’s a match, we’ll extend an offer and get you ready for onboarding.

Ready to thrive?

The experience, skills, and attributes we’ve outlined are what we believe will help someone truly thrive in this role. However, we understand that talent comes in many forms. If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed.