[Hiring] Instagram Copywriter @Impact Clients

Role Description

Write the Instagram scripts: reels, carousels, stories, that Richard films and posts, with the explicit goal of producing viral content that grows the account and drives inbound followers to grow an 8-figure online education business. This is a creative role with a research backbone. You're not handing ideas to someone else. You're writing the script Richard reads on camera.

What you'll actually do day-to-day

• Spend 90% of your week writing scripts for Reels, carousels, and story content hooks, body, CTAs, the full thing.
• Study Instagram and reverse-engineer viral posts to translate the mechanics into scripts that fit Richard's voice.
• Work directly with the Head of Instagram and the content team production.
• Own measurable goals: view count, follower growth, save/share rates.

Qualifications

• You've written scripts or copy for a personal brand or creator account that has gone viral.
• You can show evidence of your work (URLs, screenshots, view counts).
• You've grown an account (yours or a client's) to meaningful scale.
• You've shipped individual posts that have been extremely viral (over 5x views/followers ratio).
• You can match a voice and write in their cadence within a few iterations.
• You analyze Instagram content like a film student, understanding hooks and retention strategies.
• You follow influencers in Richard's adjacent space and have opinions about their content.

Bonuses

• Meaningful experience writing copy for other platforms: TikTok, Facebook, YouTube, Ads, Email, VSLs, or Webinars.
• Experience leading a team.
• Experience editing videos or as a graphics designer.

Compensation

• Ranges from $3K – $6K/month, including a base and a performance bonus.
• Open to higher tiers for director-level thinkers and growth to managerial positions.
• Entry-level copywriters have progressed to director level at $20K per month.

Benefits

• Remote, flexible role focused on output, not hours.
• Work with a fast-growing, mission-driven brand.
• Creative ownership with full autonomy to experiment and lead the viral content research strategy.
• Stay ahead of the curve on Instagram trends.
• Growth opportunities to leadership positions, such as Marketing Team Lead or Marketing Director.