Role Description
We’re looking for a copywriter who can:
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Write scripts and copy that create viral videos and lead-generation posts
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Come up with creative ideas to test and find new winners
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Research viral videos on IG and take their "viral element" and create our version of the post with our own spin on it
Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education — through IG Content.
What You’ll Be Doing
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Viral Trend Research
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Writing viral scripts and CTA posts
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Coming up with creative ideas to test
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Researching viral ideas and topics on IG that are applicable for our brand and business model
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Track tests, analyze data, discover new winners
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Identify viral elements in highest-performing content: hooks, copy, visuals, style, tone, etc.
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Copywriting & Application
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Take the top viral trends and apply them to Richard’s personal brand
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Write carousel copy & video scripts in different formats as seen on our page
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Collaborate & coordinate content production with our internal content team to make sure your ideas align with the brand voice and goals
Qualifications
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You have copywriting experience (content copywriting experience is a major bonus)
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You have the ability to come up/research creative content ideas for viral content
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You're willing to come on full-time and grow within the company
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BIG Bonus: You’ve worked with other well-established personal brands and understand how to grow, build, and monetize a personal brand
Benefits
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Work with a Fast-Growing, Mission-Driven Brand
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Creative Ownership: Your ideas matter
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Expert training: You'll grow and learn immensely in the role
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Remote & Flexible: Work from anywhere in the world, on your own schedule
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Growth Opportunities: Potential growth to leadership positions, such as Marketing Team Lead
Compensation
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This is negotiable and will depend on your prior experience
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Base pay ranges from $2.5K – $5K/month, depending on experience and execution
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Open to performance-based bonuses or higher tiers for director-level thinkers