[Hiring] Insights Content Writer @Placer.ai

Role Description

Placer sits on one of the richest datasets in the physical economy – billions of signals about where people go, when, and why. We're looking for a Content Writer who can leverage that data to find the story no one else has noticed, and present it in a way that makes retail leaders, restaurant operators, and CRE investors pay attention.

Essentially, you will hunt for stories inside the Placer platform – forming hypotheses, testing them in the data, and translating the findings into content that earns attention and is in active conversation with the news. Retail, dining, migration, and CRE move fast, so you'll need to track what's happening, recognize when Placer's data has something to add, and turn the insight around quickly.

You will be encouraged to incorporate AI tools into the content creation workflow, but the framing, editorial judgment, and voice need to remain distinctly human.

Some of the storytelling will be visual, and you will use various data visualization tools that do the heavy lifting – building charts that make a finding obvious at a glance.

Responsibilities

• Help create and edit a wide array of content formats, including articles and whitepapers.
• Leverage the Placer product to generate original, and actionable insights for the retail, dining, and commercial real estate industries.
• Use AI tools to accelerate research, drafting, and editing workflows while preserving the human analysis, editorial judgment, and brand voice that define Placer's content.
• Continuously track the latest developments in retail, dining, migration, and commercial real estate to surface timely content ideas and ensure Placer's content is in active conversation with the news and trends shaping the industry.
• Design and produce data visualizations using tools like Claude, Infogram, and Datawrapper to create clear, compelling data visualizations that bring Placer's insights to life.
• Play a central role in the conceptualization and development of existing and new content types with a focus on driving value for core audiences.
• Work cross-functionally to help improve the quality of written content throughout the organization.
• Sharpen and test new content and concepts across Placer platforms and materials.

Qualifications

• Native English speaker - A MUST.
• Passion for data and storytelling.
• Excellent analytical skills.
• Comfortable conducting basic data analysis and extracting actionable insights from the data.
• Team player.
• “Get things done approach” and strong desire to own projects from start to finish.
• Strong communications skills and a team-oriented approach.
• Willingness and patience to share your wisdom & ideas.
• Ability to write fast and well.
• Undergraduate degree – an advantage.
• 2+ years of proven content creation experience, ideally working in or for a technology company – an advantage.

Benefits

• Join a rocketship! We are pioneers of a new market that we are creating.
• Take a central and critical role at Placer.ai.
• Work with, and learn from, top-notch talent.
• Competitive salary.