[Hiring] Healthcare Copywriter @Western Growers Family of Companies

Role Description

The Healthcare Copywriter reports to the Director, Member Engagement & Communications and is responsible for developing and managing corporate communications and member-facing content that educate and inform individuals about their health benefits. A key focus of this position is creating clear, culturally relevant, and accessible content that simplifies complex insurance concepts for individuals who may be new to health benefits. The ideal candidate is an expert communicator, a skilled copywriter, and fluent in both English and Spanish, with experience crafting messaging that resonates with different audiences.

Qualifications

• Bachelor’s degree (BA/BS) and four (4) to six (6) years of work experience in copywriting, content marketing, or corporate communications for healthcare or employee benefits, preferred.
• Fluent in Spanish and English (spoken and written) is required; experience in bilingual copywriting preferred.
• Strong copywriting skills with experience crafting compelling marketing copy.
• Professional portfolio showcasing compelling copywriting and marketing work capabilities.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Excellent oral communication, presentation, and interpersonal skills.
• Proven ability to simplify complex topics into engaging, easy-to-understand content.
• Strong understanding of health literacy, best practices, and experience writing for diverse populations.
• Strong project management skills with the ability to multitask and meet deadlines.
• Proficiency in Microsoft Office and content management systems (CMS); familiarity with marketing automation, preferred.
• Knowledge of compliance and regulatory requirements related to healthcare communications, preferred.
• Knowledge of Search Engine Optimization (SEO) best practices, email marketing, and digital content best practices is a plus.
• Internet access provided by a cable or fiber provider with 40 MB download and 10 MB upload speeds.
• Home router with wired Ethernet (wireless connections and hotspots are not permitted).
• A designated room for your office or steps taken to protect company information (e.g., facing computer towards wall, etc.).
• A functioning smoke detector, fire extinguisher, and first aid kit on site.

Requirements

• Write, edit, and proofread high-quality content for corporate communications and member education materials in both English and Spanish.
• Develop member-facing materials such as welcome guides, FAQs, newsletters, website content, email campaigns, social media posts, and printed brochures to explain health benefits.
• Create engaging, culturally appropriate messaging that considers literacy levels, language nuances, and member needs.
• Translate complex insurance concepts into simple, easy-to-understand language that empowers members to utilize their benefits.
• Ensure all communications adhere to brand voice, tone, and style guidelines while maintaining accuracy and clarity.
• Collaborate with designers, developers, and marketing colleagues to create compelling visual and written content.
• Develop Spanish-language content that is not just a direct translation but is culturally relevant and audience-appropriate.
• Work closely with member-facing teams to understand key concerns and barriers for Spanish-speaking populations.
• Ensure that health literacy best practices are applied to all communications, making insurance concepts more accessible and actionable.
• Support education campaigns that increase member awareness and utilization of health benefits.
• Assist with the development of strategic marketing campaigns that support member retention and engagement efforts.
• Support community engagement initiatives with language that builds partnerships and engages diverse audiences.
• Analyze member feedback and engagement metrics to continuously improve content effectiveness.
• Support corporate messaging and executive communications, including internal announcements, leadership updates, press releases, and presentations.
• Partner with Sales, Account Management, Customer Service, and other departments to develop effective internal and external communications.
• Manage and refine crisis communication strategies to ensure timely and transparent messaging.
• Work with legal and compliance teams to review materials for accuracy and regulatory compliance.
• Utilize all capabilities to satisfy one mission — to enhance the competitiveness and profitability of our members.
• Maintain internet speed of 40 MB download and 10 MB upload and router with wired Ethernet.
• Maintain a HIPAA-compliant workstation and utilize appropriate security techniques to ensure HIPAA required protection of all confidential/protected client data.
• Maintain and service safety equipment (e.g., smoke detector, fire extinguisher, first aid kit).
• All other duties as assigned.

Physical Demands/Work Environment

The physical demands and work environment described here represent those that an employee must meet to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to communicate with others. The employee frequently is required to move around the office. The employee is often required to use tools, objects, and controls. This noise level in the work environment is usually moderate.