[Hiring] Head of Content @Hi-Altitude Brands

Role Description

Hi-Altitude Brands is seeking an exceptional Head of Content to lead the organic content engine for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. This is a VP of Brand direct report with a focused mandate: build the organic content engine that transforms Stonehenge Health into a recognized, trusted authority in the health and wellness category.

• 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables
• Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution
• Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook
• Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows
• Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred
• Strong understanding of FTC compliance for supplement, health, or wellness content
• Experience partnering with creative, copy, and influencer functions in a high-velocity content environment
• Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred
• Hands-on content builder who can both produce content and elevate the work of others
• Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook
• Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis
• Strong cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions
• Thrives in a fast-moving, remote-first environment with a lean leadership structure

Responsibilities

• Content Strategy and Roadmap:
  • Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community
  • Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response
  • Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value
  • Lead organic content workstreams for new product launches and brand initiatives
• Organic Social:
  • Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale
  • Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content
  • Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget
  • Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice
• Editorial and Education:
  • Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority
  • Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence
  • Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning
• Community Building:
  • Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates
  • Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight
  • Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager
• Content Studio:
  • Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development
  • Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms
  • Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production
  • Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing
  • Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection
• Team Leadership:
  • Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026
  • Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration
  • Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence
• Cross-Functional Partnership:
  • Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance
  • Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions

Qualifications

• 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables
• Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution
• Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook
• Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows
• Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred
• Strong understanding of FTC compliance for supplement, health, or wellness content
• Experience partnering with creative, copy, and influencer functions in a high-velocity content environment
• Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred
• Hands-on content builder who can both produce content and elevate the work of others
• Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook
• Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis
• Strong cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions
• Thrives in a fast-moving, remote-first environment with a lean leadership structure

Benefits

• Competitive base salary, $176,000-$197,000+ performance bonus
• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching charitable contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee recognition and rewards program
• Calm app subscription
• Pet insurance
• Free monthly employee product samples and team discounts
• Employee Referral Program
• Fully remote position
• Professional development fund for employees (We love HI-ER Education)
• And a collaborative, innovative work culture
• High-impact role with visibility to executive leadership

How to Apply

Please submit your resume along with:

• A brief cover letter explaining why you are interested in this role
• 2-3 samples of your best direct response or performance marketing copy
• A short description of a copy test you ran and what you learned from it