[Hiring] Freelance Content Creator @Doing Things Media

Role Description

Overheard is launching Overheard Sports, and we're looking for a freelance Content Creator to help build it from day one. This person will ideate, write, produce, and publish daily static and short video content that covers the biggest moments in sports through a relatable, cultural, and entertainment-first lens.

This is a write-it-and-make-it role: you'll own every post end to end, from the idea and the copy to the finished meme, graphic, or edit, working across written editorial, low-lift video, and supporting formats to launch the Overheard Sports feed and grow it into a go-to destination for people who love sports culture.

• Collaborate closely with the Editor, Social Leads, and the broader Overheard team.
• Help shape the page's identity, contributing ideas in pitch meetings.
• Build new formats and uphold brand consistency across platforms.

Responsibilities

• Launch + Grow the Page
  • Help define the voice, content pillars, and visual identity of Overheard Sports ahead of and through launch.
  • Build a consistent posting cadence that establishes the page as a daily, reliable source of sports culture content.
  • Develop and test recurring formats and franchises that give audiences a reason to follow, return, and share.
  • Track performance and iterate quickly, doubling down on what's working to drive follower growth, shares, and saves.
• Publish Daily Sports Content
  • Write and publish original, on-voice content for Overheard Sports every day, with a focus on shareability.
  • Cover the big moments across major leagues and events through a cultural and comedic lens.
  • Write sharp, witty, brand-aligned captions, headlines, copy, and scripts in the Overheard voice.
  • Move quickly on live and breaking moments during games, drafts, trades, awards shows, and tentpole events.
• Audience Insights + Strategy
  • Identify what the Overheard Sports audience cares about.
  • Monitor comments, trends, and platform analytics to surface audience interests.
  • Spot emerging sports-culture conversations early.
  • Share learnings with the Editor and Social team to inform content strategy and growth priorities.
• Design + Production
  • Fully produce the content you write, not just the copy.
  • Design memes, graphics, carousels, and text-based posts in Canva (or similar).
  • Shoot, edit, and package low-lift short-form videos using an iPhone or consumer-grade equipment.
  • Maintain a nimble, social-first production style that matches Overheard's pace and aesthetic.
• Content Ideation + Development
  • Bring fresh ideas to pitch meetings for editorial posts, video franchises, and comedic formats.
  • Plan ahead for the sports calendar while staying flexible for the unexpected.
• Brand + Voice Stewardship
  • Uphold Overheard's tone, POV, aesthetics, and writing style across every asset.
  • Stay on top of internet culture, trending humor formats, and sports discourse.
  • Partner with Creative, Social, and Editorial teams to support the launch and content experiments.
• Quality + Process
  • Maintain high editorial standards for accuracy, clarity, and comedic alignment.
  • Stay organized across a fast-moving content pipeline and deliver on deadlines.
  • Contribute to evolving best practices and creative playbooks as Overheard Sports grows.

Qualifications

• 2–4 years of experience in editorial, social content creation, sports media, publishing, entertainment, or a similar creative field.
• Exceptional writing skills with a comedic sensibility, able to nail Overheard's specific voice.
• Deep familiarity with sports and sports culture across multiple leagues.
• Experience launching or growing a social account is a strong plus.
• Proven ability to ideate and execute social-first content across Instagram and TikTok.
• Comfortable using analytics and audience signals to guide content decisions.
• Able to fully produce your own content: design memes, graphics, and carousels.
• Strong understanding of meme culture and internet trends.
• Highly organized, able to manage multiple content streams and hit deadlines independently.
• Collaborative and communicative, excited to pitch, brainstorm, and build new formats.
• Bonus: familiarity with Adobe Creative Suite, CapCut, or other lightweight video editing tools.

Engagement Details

• Freelance / permalance; hours and cadence to be scoped with the Editor based on content volume and the sports calendar.
• Remote-friendly. NYC preferred.