[Hiring] Email Copywriter @Paired

Role Description

We’re looking for a skilled Email Copywriter with hands-on experience writing high-performing email campaigns for DTC brands or agencies, preferably serving the US market. This role is ideal for someone who understands how email drives revenue in eCommerce — from promotions and launches to retention and lifecycle flows.

You’ll be responsible for crafting clear, persuasive, and on-brand email copy that converts, while working closely with marketing and creative teams to support growth initiatives.

Key Responsibilities

• Write engaging, conversion-focused email copy for DTC eCommerce brands
• Develop campaigns for promotions, product launches, newsletters, and announcements
• Create and optimize lifecycle flows (welcome, abandoned cart, post-purchase, win-back, etc.)
• Collaborate with designers and marketers to align copy with visuals and strategy
• Adapt tone and messaging based on brand voice and audience segments
• Review performance data and iterate on copy to improve open rates, CTR, and revenue
• Maintain consistency and quality across all email communications

Qualifications

• Proven experience as an Email Copywriter for DTC brands or marketing agencies
• Strong understanding of eCommerce email strategy and customer lifecycle marketing
• Excellent written English (native or near-native level preferred)
• Experience writing for US-based audiences is a strong plus
• Ability to work full-time, aligned with US working hours
• Comfortable working remotely and managing deadlines independently
• Portfolio of email campaigns or flows that demonstrate performance-driven copy

Nice to Have

• Experience working with ESPs such as Klaviyo, HubSpot, or similar
• Familiarity with A/B testing and performance optimization
• Agency background supporting multiple brands

Benefits

• Fully remote, full-time contractor role
• Competitive compensation up to $2,500 USD/month
• Opportunity to work with fast-growing DTC brands
• Clear expectations, autonomy, and long-term collaboration potential