Role Description
We’re looking for an Editorial Manager to own and elevate Typeform’s editorial storytelling across channels and formats. This role changes the current structure where editorial shaping and long-form storytelling are spread across multiple people and external partners, making it difficult to scale quality, consistency, and narrative cohesion.
You will become the editorial owner across:
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Thought leadership
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Research reports
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Newsletters
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SEO content
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Product storytelling
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Campaign narratives
This role sits within the Brand & Creative organization and partners closely with Brand, Product Marketing, Social, PR, Product, and Growth teams. You’ll combine strong editorial judgment with hands-on execution, helping shape ideas into compelling narratives while building the systems and workflows that allow content to scale without sacrificing quality.
This is a high ownership role for someone who loves storytelling, has strong editorial instincts, and knows how to turn complexity into clarity.
Qualifications
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Significant experience in editorial, content strategy, journalism, brand storytelling, or content marketing roles
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Exceptional writing and editing skills across long-form content, reports, newsletters, thought leadership, and digital content
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Strong editorial taste and the ability to identify what makes storytelling clear, credible, and compelling
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Experience shaping narratives for technology, SaaS, AI, product, or B2B audiences
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Ability to translate technical or product concepts into human-centered stories
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Experience managing external writers, agencies, or editorial contributors
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Strong stakeholder management skills and confidence partnering with senior leaders
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Comfort working in fast-moving environments with shifting priorities
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Experience using AI-assisted workflows and modern content tools thoughtfully and effectively
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Strong organizational skills with the ability to manage multiple projects simultaneously
Requirements
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Own Typeform’s editorial roadmap and calendar across newsletters, blogs, reports, thought leadership, and long-form storytelling
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Lead editorial direction across campaigns, product storytelling, research content, and executive thought leadership
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Act as the primary editor and final quality reviewer for key written content across the business
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Shape complex ideas, data, and product narratives into clear, engaging, and differentiated stories
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Establish editorial standards, workflows, and review processes that improve consistency and scalability
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Manage freelancers, agencies, and external writers, providing direction, feedback, and quality control
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Partner closely with Brand, Product Marketing, PR, Product, and Growth teams to align storytelling across channels
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Support SEO and product-led content initiatives as we expand content production at scale
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Help build repeatable systems for AI-assisted editorial workflows while maintaining a high quality bar
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Identify storytelling opportunities based on audience insights, performance data, market trends, and product direction
Nice to have
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Experience working with proprietary research, surveys, or data-driven storytelling
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Background in media, publishing, martech, adtech, or SaaS
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Experience partnering closely with PR and Communications teams on earned media narratives
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Experience supporting executive LinkedIn thought leadership or ghostwriting
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Familiarity with tools like Notion, Figma, Canva, Miro, and Webflow