[Hiring] Editorial Director @athenahealth

Role Description

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

The Editorial Director shapes how athenahealth tells its story — what the company stands for, where it is going, how its technology and services create value, and why its work matters.

In this role, you will own athenahealth’s enterprise narrative, narrative arc of the year, and strategic messaging developed against that arc. The enterprise narrative provides the enduring company story; the narrative arc of the year serves as athenahealth’s annual editorial agenda, defining the major topics and sub-topics the company will emphasize in response to business priorities, product evolution, audience needs, and market dynamics.

You will lead athenahealth’s enterprise editorial function, connecting that narrative and annual arc to the ways the company shows up across:

• Strategic messaging
• Organic social
• Enterprise thought leadership
• Owned-channel publishing

You will also help define athenahealth’s AEO/GEO strategy, using emerging signals about how AI-powered search and answer engines understand, surface, and cite the company as part of an ongoing feedback loop that sharpens editorial priorities and messaging over time.

You will partner more broadly across Marketing — including the Portfolio, Ecosystem, and Segment Marketing teams, Marketing Operations and Services, and Digital and Demand Marketing — to ensure strategic alignment and execution against the narrative arc of the year in relevant campaigns and activations. You will serve as editor-in-chief of athenahealth.com and lead a small team with dedicated capabilities across strategic messaging, organic social, editorial and thought leadership, and AEO/GEO.

The ideal candidate is a strategic and critical thinker with exceptional editorial judgment, strong business and healthcare technology fluency, and the ability to build alignment across a complex organization. You lead and coach as naturally as you roll up your sleeves to write, edit, and solve difficult narrative problems directly.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 10+ years of experience in corporate communications, journalism, brand strategy, product marketing — including significant experience working specifically in health tech and/or healthcare.
• Demonstrated experience building an enterprise narrative and translating it into an annual editorial agenda or narrative arc, strategic messaging frameworks, and practical tools that enable teams across an organization to tell a coherent story.
• Experience translating complex product, technology, platform, or business strategies into clear and compelling narratives for multiple audiences.
• Exceptional editorial judgment and writing skills, including the ability to identify what a story is truly about, strengthen its argument, and uncover gaps others may have missed.
• Experience using audience research, market intelligence, customer insights, performance data, or other evidence to shape narrative strategy and evaluate its effectiveness.
• Familiarity with AI-enabled editorial tools, narrative measurement, answer-engine optimization, generative-engine optimization, and emerging approaches to understanding how brands are represented across AI-powered information environments.
• Experience leading or overseeing organic social editorial strategy.
• Proven ability to lead cross-functional work across marketing, communications, and other teams in a matrixed organization.
• Experience building, leading, and developing a high-performing team.

Requirements

• Lead the strategic messaging function and translate the narrative arc of the year into messaging for priority moments.
• Develop enterprise-level messaging frameworks that help teams across events, executive communications, campaigns, internal communications, owned channels, and other high-impact moments tell a coherent company story.
• Ensure strategic messaging remains connected across the year rather than developed moment by moment in isolation.
• Identify opportunities to reinforce priority themes, proof points, and points of view across multiple audiences and channels.
• Serve as a senior narrative advisor and editorial reviewer for major campaigns, enterprise announcements, high-profile thought leadership, and other moments when the company’s story must withstand close scrutiny.
• Shape enterprise thought leadership priorities in support of the enterprise narrative and narrative arc of the year.
• Identify where athenahealth has the expertise, evidence, credibility, and opportunity to contribute a distinctive point of view in the market.
• Serve as editor-in-chief of athenahealth.com and set editorial direction and standards across athenahealth’s owned publishing ecosystem.
• Lead organic social editorial strategy, using social channels to extend and reinforce the enterprise narrative and narrative arc of the year through timely, audience-relevant storytelling.
• Help define athenahealth’s AEO/GEO strategy, focusing on how narrative, messaging, content structure, authority, and consistency influence how AI-powered search and answer engines understand, surface, and cite athenahealth.
• Lead editorial execution through dedicated capability on the team and incorporate AEO/GEO performance into the broader narrative feedback loop.
• Lead the enterprise editorial calendar and governance model.
• Introduce responsible AI-enabled workflows.
• Lead the newly established Editorial team.

Benefits

• Health and financial benefits.
• Commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces.
• Flexibility for a better work-life balance.
• Company culture based on learning, support, and inclusivity.
• Events throughout the year, including book clubs, external speakers, and hackathons.

Company Description

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients.

Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives.

Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way.