[Hiring] Director of Content @SafelyYou

Role Description

SafelyYou is looking for a Director of Content to own our content strategy and execution from end to end. You'll lead a full-spectrum content program while also driving SafelyYou's presence in traditional search, AI-generated answers, and emerging discovery channels.

This is a hands-on, senior individual contributor role. You'll set the editorial direction, write and edit content yourself, and manage a network of freelancers and agencies to scale output. You'll report to the VP of Marketing and work closely with teams across the company.

Key Responsibilities

• Content Strategy & Production
  • Own and drive SafelyYou's content calendar in close partnership with the VP of Marketing.
  • Produce and oversee a full range of content assets.
  • Write, edit, and review content yourself.
  • Brief, manage, and quality-control freelancers and agencies.
  • Partner with stakeholders across clinical, sales, customer success, and product teams.
  • Partner with data analysts to uncover key findings.
  • Audit existing content regularly and recommend improvements.
  • Identify and prioritize new content opportunities.
• SEO, GEO & AEO
  • Own SafelyYou's organic search strategy end to end.
  • Lead SafelyYou's generative engine optimization (GEO) and answer engine optimization (AEO) strategy.
  • Build and maintain the content architecture and structured data.
  • Monitor how generative AI tools surface content.
  • Track and report on organic search performance.
• Analytics & Continuous Improvement
  • Measure content effectiveness across key goals.
  • Use performance data to make ongoing recommendations.
  • Recommend new channels, formats, and tactics.
  • Share big ideas and well-reasoned opinions.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 8+ years of experience in content marketing, content strategy, or a comparable role.
• At least 2 years in a director or senior lead capacity.
• Demonstrated experience owning and executing a full content program.
• Deep SEO expertise.
• Working knowledge of GEO and AEO practices.
• Experience briefing, managing, and quality-controlling freelancers and agencies.
• Strong writer and editor.
• Analytical and data-driven, with hands-on experience in Google Analytics or comparable tools.
• Excellent project management, organizational, and communication skills.
• Self-starter who thrives in a fast-moving, remote environment.
• Experience in healthcare, healthtech, or senior care is a strong plus.
• Passion for SafelyYou's mission.

Requirements

• Salary Range: $125-150K base, commensurate with experience.

Benefits

• A mission-driven company culture.
• Fully remote.
• Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision.
• 401k Program.
• Monthly Education, Well-being & WFH stipends.
• Non-accrual PTO.
• Growth Potential.
• Company Retreats.
• Medical & Family/Parental Leave.