[Hiring] Direct Response Copywriter @Immortals

Role Description

We’re seeking a direct response copywriter to join the growing Blueprint team. You’ll work cross-functionally with marketplace, storefront, product marketing, R&D, and legal stakeholders to help our products and protocols stand out from the pack.

Blueprint products are backed by population-level research, with rigorous 3rd party testing and best-in-class ingredients. You’ll craft persuasive offers and angles for our supplements, producing copy that spans advertorials, landing pages, upsells, cross-sells, static ads, and video ads. You’ll distill the story of each product into essential copy lines that help our customers make the best possible decisions for their health.

Qualifications

• 3-5 years of agency or in-house copywriting experience for 8-9 figure brands
• Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy
• A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages, and Listicles
• Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews)
• Experience writing in a regulated industry, preferably health and wellness
• Experience working with UGC creators

Requirements

• Craft a consistent stream of hooks, stories, and arguments to outperform control ads
• Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe
• Create and update customer personas to uncover psychological triggers, objections, and motivators
• Utilise research and surveys to extract consumer insights and pain points to develop testable copy hypotheses
• Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles
• Identify funnel gaps using campaign reports and optimize copy to maximize ROAS & LTV
• Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages
• Refine ad copy, landing pages, and listicles based on testing insights and performance data
• Ensure all written output across vendors, contractors, and the internal team reflects established brand standards
• Craft claims that highlight unique product benefits aligned with HSA/FTC/FDA/ASA guidelines
• Work with legal and R&D teams to develop compelling, legally compliant claims
• Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy
• Use AI tools to accelerate first drafts, explore copy variations, and stress-test hooks
• Build and maintain prompt libraries and writing frameworks that increase team output speed
• Identify where AI can reduce low-value writing time without compromising quality or voice integrity
• Collaborate with media buyers, designers, and editors to align creative execution with growth objectives
• Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns

Benefits

• Consistent, on-voice written output across every active platform
• Copywriting measurably reflected in engagement, click-through data, and conversion data
• Drive funnel performance through creatives key
• Consistently generate new creative concepts and iterations
• Brand voice guides are documented, maintained, and actively used by the team
• AI is embedded in the writing workflow, increasing output speed without reducing quality