[Hiring] Design Copywriter @Recraft

Role Description

We're looking for a copywriter who understands design from the inside: someone who has designed, or still does, and writes like a person with opinions, not a model with a prompt. You'll own how Recraft sounds, from the tone of voice guidelines down to the label on a button. This role is for someone who uses the product every day, knows what designers actually need, and can turn a model release into a story worth reading. It isn't a content calendar to fill.

Key Responsibilities

• Shape our tone of voice.
• Develop and evolve Recraft's voice guidelines, and make sure the brand sounds like itself in every channel.
• Write the launches.
• Write social posts, release announcements, and launch copy for new models and features across X, Instagram, LinkedIn, YouTube, and Discord.
• Write for the camera.
• Write scripts and copy for motion videos, tutorials, interviews, and other storytelling formats.
• Join creative launches.
• Contribute to special projects and campaigns, with your focus on the words.
• Run the blog with search in mind.
• Write and edit SEO articles that rank and are still worth reading.
• Write inside the product.
• Work with product and design on UX copy in Recraft Studio: onboarding, empty states, tooltips, and feature descriptions.
• Name things.
• Help name new models, features, and products, and write the copy that introduces them.
• Use Recraft Studio. A lot.
• Test new models before they ship, find what's interesting, and write from first-hand experience.

Requirements

• A design background (graphic, brand, type, UI, or editorial) with writing as your main craft. Or you're a writer who has spent years working closely with designers and speaks fluent design.
• Excellent written English (C2 or equivalent): writing that's natural, idiomatic, and ready to publish. Plus a voice of your own.
• Work you can show: published articles, a blog or newsletter, social accounts you've run, or product copy you've shipped.
• Range: you can go from a launch post to a 2,000-word article to a button label without losing the voice.
• Hands-on experience with AI tools: you use them regularly, and your writing still doesn't sound like them.
• Curiosity about the design world: what designers are making, arguing about, and struggling with.

Nice to have

• A personal blog, newsletter, or Substack about design, type, visual culture, or AI.
• SEO writing experience.
• UX writing or content design experience.
• Naming experience.
• Scriptwriting for video or motion.
• Experience at a design tool, creative tech company, or design studio.

Benefits

• Ownership of the voice of a product that designers use every day.
• Close work with design, product, and the people who build our models.
• Room to experiment with formats, channels, and ideas.
• A competitive salary, with bonus potential tied to your performance review.
• A team that means it when it says it wants to build the best product in the category: people who give each other direct, useful feedback, share context openly, and step in to help without being asked.