[Hiring] Creative Lead, Copy @Airbnb

Role Description

As a Creative Lead (Copy), you will be the narrative driving force behind high-impact integrated campaigns and social work across our highest-growth verticals, including Home/Stay, Experiences, Services, and more.

• Partner on Big Ideas: Work side-by-side with your Art Director partner to conceptualize and execute integrated, multi-channel campaigns.
• Elevate Narrative Craft: Turn brand and product stories into culturally resonant, sharp, and compelling copy—delivering world-class work at pace.
• Shape Integrated Storytelling: Seamlessly connect social-first voice and narrative with multi-channel campaigns, ensuring tone consistency and craft across every touchpoint.
• Collaborate with Leadership: Work directly with Creative Leadership and cross-functional teams to execute high-visibility work that moves the business forward.
• Embrace a Maker Spirit: Bring a hands-on, proactive builder mindset—scrappy, curious, and excited to dive into the work and prototype ideas quickly.
• Leverage AI & Modern Creative Tools: Fluent with AI creative tools and emerging digital workflows to accelerate ideation, iteration, and copy exploration without compromising quality.
• Direct Production Craft: Ensure exceptional editorial and tone execution while communicating effectively with creative teammates, agency partners, and production companies.

Qualifications

• 10+ years of relevant experience leading global brand campaigns, preferably a mix of advertising agency, creative studio, and in-house experience.
• Outstanding portfolio demonstrating best-in-class campaign work.
• Demonstrated success in leading multiple cross-media campaigns.
• Strong conceptual and brainstorming skills, leading and participating whenever needed.
• Experience collaborating closely with Brand Management teams.
• Ability to translate market research, data, and strategy to creative solutions.
• Flexible and dependable.
• Ability to think both strategically and tactically, concept through execution.
• Exceptional communication and presentation skills—you can effectively communicate and passionately defend decisions.
• Empathy for the customer, and empathy for individuals on a creative team.
• Passionate about Airbnb’s mission and purpose.

Location

This position is US - Remote Eligible with West Coast hours. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity.

Our Commitment To Inclusion & Belonging

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

Equal Employment Opportunity

Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.

How We'll Take Care of You

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

• Pay Range: $180,000 — $217,000 USD

Reasonable Accommodations

We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

A Note on Recruiting Scams

Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @airbnb.com or @ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.