[Hiring] Creative Lead, Copy @Directive

Role Description

Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We are looking for a Creative Lead who will translate Moments that Matter into:

• Creative territories
• Messaging hypotheses
• Campaign concepts
• Headlines
• CTAs
• Copy direction that designers can execute against

The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will:

• Help shape the ask
• Identify stronger creative angles
• Translate strategic inputs into assets that feel clear, compelling, and differentiated
• Represent creative in strategic new-business and portfolio-sales opportunities
• Support Directive’s move toward campaign-style case studies that can drive account growth and new revenue

This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. The ideal candidate is:

• Copywriting-led and campaign-minded
• Capable of participating in client and leadership conversations
• Hands-on enough to write copy, review briefs, develop messaging territories, and shape creative direction

Success means helping Directive replace deliverable-based requests with campaign briefs grounded in:

• Business objectives
• Buyer insight
• Test variables
• Success metrics

The ACD should raise the quality of creative thinking before work reaches production, improve how Directive communicates to technical and enterprise buyers, and create the foundation for a scalable performance creative practice.

Qualifications

• 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
• A portfolio that shows range across brand work and performance creative
• Experience developing campaigns from concept through execution
• Ability to maintain and evolve brand standards across multiple channels
• Understanding of creative strategy and storytelling
• Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
• Executive presence and confidence presenting creative strategy in various settings
• Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement
• Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales
• Comfort operating in ambiguity and helping shape the brief when the request is not fully formed

Requirements

• Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level)
• Adobe After Effects and Premiere Pro — proficient
• Figma — design systems, component libraries, collaborative handoff
• Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent
• Heavy reliance and comfortability with generative AI and a recommended tool-set day 1

Benefits

• Annual base salary range for this position based in Canada is $115,000-$125,000 CAD
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Mental health support through Spring Health, membership to Headspace
• Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Company Description

Directive is a remote-first company. This role operates 100% virtually from your home office. We collaborate through Zoom and Slack. We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK.