[Hiring] Copywriter Email, SMS & Web for eCommerce / DTC @Paired

Role Description

We are recruiting for our client, Contara, an agency that helps high-growth CPG brands scale through data-driven Shopify solutions, combining expert development, conversion rate optimization (CRO), and retention marketing strategies that drive measurable revenue growth. As a Copywriter, you'll play a key role in helping these brands grow by creating compelling messaging across various platforms.

This is a highly conversion-focused role where you'll be expected to adapt your writing style across multiple brands while maintaining a strong focus on customer engagement, retention, and revenue generation. Approximately 75% of the role will focus on retention marketing (Email/SMS) and 25% on conversion-focused website and landing page copy.

Key Responsibilities

• Retention Marketing (75%)
  • Write high-converting email campaigns and automated flows in Klaviyo
  • Create engaging SMS campaigns and customer journeys
  • Develop retention-focused messaging that increases customer lifetime value
  • Collaborate with strategists and marketers to optimize campaign performance
  • Continuously test and iterate copy based on performance data
• Conversion Copy (25%)
  • Write landing page copy that drives conversions
  • Create compelling product page copy for eCommerce brands
  • Support website copy projects and optimization initiatives
  • Collaborate with designers and CRO specialists to improve customer experience

Qualifications

• Strong portfolio showcasing Email, SMS, and web copy
• Experience writing for eCommerce and DTC (Direct-to-Consumer) brands
• Proven ability to write conversion-focused copy
• Strong understanding of customer psychology, retention marketing, and customer lifecycle marketing
• Ability to adapt to multiple brand voices and audiences
• Fast iteration mindset and ability to work from feedback and performance data
• AI-native workflow and comfort using AI tools to accelerate research, ideation, and content production while maintaining high-quality output

Nice to Have

• Experience with Klaviyo email marketing
• Familiarity with Shopify brands and eCommerce ecosystems
• Understanding of CRO principles
• Experience collaborating with retention and performance marketing teams

What Success Looks Like

• Writing email and SMS campaigns that drive engagement and revenue
• Creating web copy that improves conversion rates
• Seamlessly adapting across multiple brand voices
• Delivering high-quality work with fast turnaround times
• Using data and insights to continuously improve performance

Benefits

• Competitive salary
• Work with fast-scaling, premium brands
• Fully remote role with a dynamic, growth-driven team
• Clear opportunities for career growth and advancement