[Hiring] Copywriter @Kaplan

Role Description

The Copywriter conceptualizes and executes marketing materials and promotional copy for all marketing channels, including print, web, email, digital, video, and social media. The ideal candidate is self-motivated and can work effectively both independently and as part of a team.

• Writes and edits a broad range of strategic and engaging copy, including emails, print and digital ads, brochures, web content, posters, sales tools, video scripts, articles, and event materials.
• Collaborates with art directors, designers, and other writers to develop creative concepts that meet marketing objectives and brand requirements.
• Studies products and services to understand key selling features that promote the brand.
• Manages work and communicates about project status in team meetings and project management software.
• Participates and contributes to brainstorming sessions.
• Interacts with stakeholders to discuss their needs and objectives, and helps solve creative challenges.
• Presents concepts to internal team in an engaging and effective way.
• Utilizes a library of reference materials to ensure accuracy of all claims.
• Organizes workload and exercises efficient time management to meet multiple deadlines on time.

Qualifications

• Bachelor’s Degree with a focus in Journalism, Marketing, or Communications.
• 3+ years of experience.
• Ability to execute for all media platforms.
• Excellent written communication, editing, and proofreading skills.
• Conceptual thinker with a diverse writing and creative style.
• Demonstrates a solid understanding of branding and product marketing.
• Strong organizational skills.
• Commanding presentation skills.
• Flexible, adaptable, resourceful, and proactive, with an ability to meet deadlines with changing priorities.

Requirements

• Familiarity with Asana project management system a plus.

Benefits

• Remote work provides a flexible work/life balance.
• Comprehensive Retirement Package: automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure).
• Our Gift of Knowledge Program: provides tuition assistance and substantial discounts for our employees and close family members.
• Comprehensive health benefits: new hire eligibility starts on day 1 of employment.
• Generous Paid Time Off: includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities.