[Hiring] Copywriter @SaaS

Role Description

If you're passionate about creating impactful copy, shaping a consistent brand voice, and writing content that delivers real business results, then you might be the perfect fit for our team. 🤩

We're looking for a creative and detail-oriented Copywriter to join us and help shape the voice of our three products: WP Rocket, Imagify, and RocketCDN. 🚀

As our Copywriter, you'll create engaging, persuasive, and high-converting content that brings our marketing campaigns to life and strengthens our brand across every customer touchpoint. In this role, you'll report to the Head of Marketing and become an integral part of our marketing team. We work remotely and are excited to see which new location will join our global team map! 🌍

What You Will Be Doing

• Develop a cohesive verbal identity across all customer touchpoints that makes our products unique and memorable.
• Write persuasive, high-converting copy for emails, web pages, landing pages, and paid ads (Facebook, Google Ads).
• Continuously optimize copy based on performance metrics, A/B testing, and customer feedback.
• Develop a strong working knowledge of our product and technology to translate features and benefits into clear, accurate, benefit-driven copy.
• Ensure the quality and accuracy of all copy through rigorous editing, grammar, and proofreading.
• Take campaigns from copy to publication - building and scheduling emails, updating web pages, and getting content live across our channels.
• Track how your content performs using analytics and campaign data, and use those insights to improve what comes next.
• Get involved in marketing beyond writing - supporting campaign execution, contributing ideas, and taking on hands-on marketing tasks alongside the team.
• Collaborate with marketing and design teams to ensure copy aligns with broader brand and campaign goals.
• Stay inspired by creative trends and campaigns from other SaaS companies to bring fresh ideas and formats to our own copy.

Qualifications

• Excellent written communication skills.
• Understanding of consumer psychology and persuasive copywriting frameworks.
• Ability to adapt tone and style across formats - email, web, landing pages, and paid ads.
• Ruthless attention to detail, with strong editing, grammar, and proofreading skills.
• SEO knowledge (keyword usage, meta descriptions, on-page best practices).
• Ability to quickly learn and understand our product and technology.
• A genuine interest in marketing beyond writing.
• Comfortable with data - reading campaign performance in Google Analytics.
• Hands-on with marketing tools - email platforms, WordPress, and marketing automation.
• Strong organizational skills and ability to manage multiple briefs/deadlines.
• Curiosity and adaptability - comfortable researching new topics, testing new formats, and learning quickly.

Requirements

• Thrives in a fast-paced environment.
• Previous remote job experience.
• Slack will be your virtual office, where all the life of the company takes place.

Company Description

Founded in 2014 in the beautiful Lyon, France, WP Media is an equal opportunity employer with a distributed team of +45 teammates living around the world.

• WP Media is the French company behind successful WordPress plugins like WP Rocket and Imagify.
• WP Rocket is the premium caching plugin for WordPress used by +5,000,000 websites worldwide.
• Imagify is our free image optimization service, including a free WordPress plugin.
• We have flexible working hours & a remote work culture.
• We value clear communication and encourage everyone to participate actively.
• We are committed to an inclusive and safe environment, free from discrimination and harassment.