[Hiring] Copywriter @BAD Marketing

Role Description

We're looking for a direct response copywriter who can own creative strategy, ad writing, and email within a client pod in our info/coaching marketing division.

• Embedded in a cross-functional pod alongside a strategist, media buyer, and PM.
• Writing ad scripts, body copy, emails, and hooks for clients spending $100k-$1M+ monthly on ads.
• Drive the creative strategy process for your pod by analyzing performance and developing new concepts grounded in data.
• Write email copy within frameworks established by a Senior Copywriter.
• Utilize messaging foundations (avatar research, messaging bibles, swipe files) to enhance creativity.
• Understand why winners win and operate as a strategic partner.

Qualifications

• 2-3+ years of direct response copywriting experience; info/coaching space preferred.
• Understanding of awareness levels, belief shifts, and persuasion principles.
• Experience writing ad copy across formats: video scripts, static copy, body copy, hooks, headlines.
• Ability to analyze creative performance and iterate based on data.
• Experience with email copy execution within defined frameworks.
• Comfortable with performance data and reporting tools.
• Strong grasp of avatar psychology and offer positioning.
• Can take loose direction and return with developed concepts backed by reasoning.
• Comfortable working within structured systems.
• Collaborative by default, proactively communicating about status and performance insights.

Requirements

• Prepared concepts, data analysis, and clear reasoning for creative strategy calls.
• Ability to explain why a winning ad works, including its hook and awareness level.
• First drafts should be close to final, requiring minimal refinement from strategists.
• Daily awareness of winning and losing across clients using creative trackers.
• Iterations based on insights rather than surface-level changes.
• Ads grounded in messaging foundations established by the Senior Copywriter.
• Email copy executed cleanly within Senior-defined frameworks.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only).
• PTO.
• Paid US Holidays.
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

Additional

• 9AM - 6PM EST.
• Remote.
• W2 (US Residents Only).

Core Values

• BE BAD.
• PLAY TO WIN.
• EXTREME OWNERSHIP.
• SOLUTIONS NOT PROBLEMS.
• BEST IDEA WINS.
• ALWAYS BE GROWING.
• NOBODY IS BIGGER THAN THE TEAM.