[Hiring] Copywriter @Pavago

Role Description

We are looking for a performance-driven Copywriter who understands how to create messaging that converts. This role is ideal for someone with strong experience writing:

• Landing pages
• Email campaigns
• Nurture sequences
• Paid ad copy
• Funnel messaging

You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services. We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.

Key Responsibilities

• Landing Pages & Funnel Copy
  • Write and optimize high-converting landing pages, sales pages, and lead generation funnels
  • Develop messaging tailored to different audience stages (awareness, consideration, conversion)
  • Improve CTA performance, offer positioning, and conversion flow
  • Collaborate with designers and marketers to align visuals and messaging
• Email Marketing & Lifecycle Campaigns
  • Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns
  • Develop lifecycle messaging for lead generation, retention, and re-engagement
  • Support segmentation-based email marketing strategies
  • Optimize subject lines, hooks, CTAs, and conversion-focused messaging
• Paid Advertising & Campaign Support
  • Write ad copy for Meta, Google, LinkedIn, and other paid channels
  • Create performance-driven hooks and messaging frameworks
  • Support campaign testing and copy iterations based on results
• Content & Optimization
  • Conduct audience research and competitor analysis
  • Support SEO-aware landing page and website content creation
  • Analyze campaign performance and improve messaging based on engagement and conversion data
  • Assist with A/B testing initiatives for headlines, CTAs, and offers

Qualifications

• 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
• Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
• Experience writing for B2B and/or B2C audiences
• Strong understanding of direct-response copywriting principles
• Excellent English communication and writing skills
• Ability to adapt tone and messaging across industries and audiences
• Familiarity with conversion metrics and campaign optimization

Requirements

• Must-Haves
  • 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
  • Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
  • Experience writing for B2B and/or B2C audiences
  • Strong understanding of direct-response copywriting principles
  • Excellent English communication and writing skills
  • Ability to adapt tone and messaging across industries and audiences
  • Familiarity with conversion metrics and campaign optimization
• Preferred Qualifications
  • Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
  • Experience supporting paid advertising campaigns
  • Understanding of funnel stages (TOFU/MOFU/BOFU)
  • SEO and search intent optimization experience
  • Experience with A/B testing and CRO principles
  • Familiarity with AI-assisted copywriting workflows and tools
• Ideal Candidate
  • Strong understanding of audience psychology and persuasive messaging
  • Analytical and performance-oriented mindset
  • Organized and able to manage multiple projects simultaneously
  • Comfortable working in fast-paced remote environments
  • Collaborative, proactive, and detail-oriented
  • Able to balance creativity with measurable business outcomes
• Nice-to-Have Experience
  • E-commerce or DTC brands
  • SaaS or B2B marketing
  • Healthcare, restaurants, gyms, or local service businesses
  • Lifecycle email marketing and retention campaigns
  • UGC/VSL script writing

To Apply

Please include:

• Resume
• Portfolio or writing samples
• Examples of landing pages, emails, or campaigns you’ve worked on
• Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)