Role Description
SHI is seeking a Content Strategist & Writer - Next Generation Infrastructure & AI to support the Next Generation Infrastructure solution pillar, with a focus on datacenter, networking, and AI-driven technologies, as part of the Editorial and Research team. This role is responsible for developing clear, compelling content that drives thought leadership, strengthens brand positioning, and supports campaign and product storytelling.
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Develop content strategies aligned to Next Generation Infrastructure & AI business goals, go-to-market motions, industry trends, and audience needs
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Translate complex datacenter, networking, and AI infrastructure concepts into clear, compelling narratives for technical and business audiences
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Own full-funnel written content across formats (blogs, eBooks, whitepapers, webinars, email campaigns, landing pages), ensuring alignment to awareness, consideration, and decision stages
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Collaborate on non-written content formats (video, podcasts, infographics, social media) to ensure cohesive storytelling across channels
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Create product-adjacent and partner-facing content, including solution briefs, one-pagers, and FAQs, while partnering with creative teams on web copy
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Develop innovative approaches to building awareness and demand across modern infrastructure and AI use cases, including buyer-led topic clusters and modular, reusable content strategies
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Utilize AI tools to support research and drafting, applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice
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Support content publishing in SHI’s Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability
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Monitor datacenter, networking, infrastructure, and AI industry trends and connect insights to SHI’s services and solutions in a differentiated way
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Partner with editorial leadership and external agencies to develop research-backed thought leadership
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Integrate cross-solution messaging and align content to broader company narratives
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Continuously improve existing content through refreshes, repackaging, and optimization
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Apply SEO and AEO (Answer Engine Optimization) best practices to improve discoverability and performance
Qualifications
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Bachelor’s Degree in Communications or a related field, or equivalent experience
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7+ years of experience in content marketing, editorial, or B2B/technical writing
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Proven experience writing across multiple formats, including long-form and executive-level content
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Demonstrated ability to communicate complex infrastructure and AI concepts effectively
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Experience working cross-functionally with marketing, creative, and SMEs
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Proficiency with tools such as Microsoft Office, Asana, WordPress, and SEMrush
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Ability to travel to SHI, partner, and customer events as needed
Requirements
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The ability to effectively utilize applications like Word, Excel, PowerPoint, and Outlook to enhance productivity and perform various tasks efficiently - Intermediate
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Proficiency in utilizing creative design applications such as Adobe Illustrator to create visually compelling graphics and designs - Intermediate
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Experience in using HTML and CSS for web design and development tasks - Intermediate
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The ability to apply SEO principles and best practices to enhance the visibility and performance of web designs - Intermediate
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Ability to create clear and effective technical documentation - Intermediate
Benefits
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Medical, vision, dental, 401K, and flexible spending
Company Description
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
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Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next.
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Commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
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Continuous professional growth and leadership opportunities.
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World-class facilities and the technology you need to thrive – in our offices or yours.