[Hiring] Content Strategist @The Profitable Firm

Role Description

This role is essential for providing a content-focused view & input on the marketing strategy of our clients. It connects strategic content development, high-quality content creation, and an expert review of outsourced content to ensure that the overall creative element is executed well and consistently, delivering impact for our clients.

Success is defined by:

• On-deadline (or earlier) completion of projects
• Client satisfaction ratings
• Quality of work (reflected by impact & results of content)

Priorities (in order):

• Develop and implement innovative content strategies
• Translate marketing strategy into high-quality content
• Review content provided by outsourcers or partners to ensure it is in line with the clients’ needs and brand
• Continuously improve content capabilities

Accountable Result:

• Help our clients achieve results in their marketing through impactful and authentic messaging

Role objectives Key Performance Indicator (linked to objective):

• Project completion rate
• % of projects completed on or before deadline
• Client satisfaction ratings (tracked on a monthly basis via survey)
• Quality of work
• Revisions per project
• Marketing KPI improvements for clients

Qualifications

• Exceptional writing and editing skills in English
• Five or more years of experience (academic and professional) of content writing
• Excellent writing and communication skills
• A strong portfolio of content work, and experience working with content for accountants
• Excellent communication and presentation skills
• Organisational and time-management skills for meeting deadlines in a fast-paced environment
• Ability to see the bigger picture when delivering projects
• An understanding of the latest trends, particularly including AI
• Identification of additional support from AI tools to enhance speed, accuracy, and deliverables

Requirements

• Help our clients achieve results in their marketing through impactful and authentic messaging
• Ensuring content is delivered satisfactorily, and connected to the client’s marketing and creative strategies
• Work on a wide range of projects and media, using various writing styles
• Ensure that copy meets organisational standards and brand expectations
• Work independently as well as cooperatively with the remainder of the team and outsourcers
• Continuously review the efficiency and profitability of these systems
• Proactively examine existing processes, identify flaws, and create solutions
• Lead the content aspect of all marketing delivery
• Allocate tasks in accordance with the appropriate skills
• Provide insights and recommendations on outsourcers & partners
• Redefine and follow the new PF content way
• Manage the content writing, and uploading process for all project materials
• Be responsible for content-related KPI’s
• Provide training sessions & one to one support in content and messaging related areas for the team
• Identify new sales opportunities relating to content work
• Plan and create innovative marketing resources
• Ensure high quality work & client satisfaction
• Conduct simple keyword research and use SEO guidelines to increase web traffic

Benefits

• Collaborative and positive work environment
• Opportunities for professional development
• Participation in team culture & events
• Involvement in strategic planning & operations