Role Description
The Content Production Manager is responsible for developing and executing content that engages the AHIMA community; supports membership, certification, and event marketing goals; and strengthens the organization's brand. This role serves as a primary storyteller for the organization, creating compelling content across multiple channels and formats, including:
-
Feature articles
-
Web content
-
Marketing copy
-
Member stories
-
Multimedia content
Through audience-focused storytelling, strategic content planning, and data-informed decision making, the Content Production Manager helps build a stronger, more connected community of AHIMA members and credential holders while positioning AHIMA as the trusted voice for health information professionals.
Qualifications
-
Bachelor's degree in Communications, Journalism, Marketing, English, or related field.
-
3-5 years of professional experience in marketing, communications or content creation.
-
Experience working with member-based organizations, nonprofits, or associations preferred.
-
Exceptional interviewing, writing, editing, and proofreading skills.
-
Experience producing both long-form editorial content and concise marketing copy.
-
Ability to translate complex topics into clear, engaging, audience-focused communications.
-
Familiarity with CMS platforms and SEO best practices.
-
Familiarity with podcast, video, and multimedia storytelling formats.
-
Strong organizational and project management skills.
Requirements
-
Collaborate with the Marketing, Communications, and Digital Strategy teams to develop and maintain AHIMA's integrated editorial calendar across all channels.
-
Identify and develop content opportunities that support member acquisition, retention, credential growth, advocacy, education, and event participation.
-
Adapt and repurpose content across channels to maximize reach, engagement, and consistency.
-
Translate complex health information topics into clear, accessible, and engaging content.
-
Maintain a consistent brand voice and ensure content aligns with AHIMA's messaging framework.
-
Monitor content performance and audience engagement metrics to inform content recommendations.
-
Assist with public relations, announcements, and organizational communications, as needed.
-
Research, interview, write, and edit feature articles, profiles, thought leadership pieces, and member stories.
-
Conduct interviews with members, subject matter experts, and industry leaders.
-
Develop content in multiple formats that highlight member benefits and industry trends.
-
Collaborate with subject matter experts and internal stakeholders to develop accurate content.
-
Edit and refine written, audio, and video content for quality and alignment with brand standards.
-
Write, edit, and maintain website content that prioritizes the member perspective.
-
Ensure web content is clear, actionable, and optimized for search visibility.
-
Support multimedia storytelling initiatives by assisting with basic editing and production.
-
Provide copywriting, editing, and content development support for various initiatives.
-
Develop compelling marketing content for integrated campaigns.
-
Write and edit marketing copy that supports membership recruitment and engagement goals.
-
Collaborate in the development of campaign messaging frameworks and promotional strategies.
-
Partner with cross-functional teams to ensure consistency in messaging and audience experience.
Company Description