[Hiring] Content Producer/Specialist @Medibank Private Limited

Role Description

At Medibank, we're on a mission to create the best health and wellbeing for Australia. We're looking for a talented Content Specialist to join our Content & SEO Squad and help shape the digital experiences of millions of Australians across Medibank, ahm and Amplar Health. This role will focus on transforming existing briefs into engaging, compliant, and high-performing content across a range of health, wellbeing, and product-related topics.

This 12 month fixed term opportunity is ideal for a skilled digital content professional who loves creating engaging, customer-focused content and is passionate about delivering high-quality digital experiences. You'll play a key role in producing, optimising and publishing content across a range of customer journeys, including health and wellbeing articles, guidance on using health cover, travel, pet-related content, and occasional product-focused pieces.

We offer true flexibility here at Medibank, with no mandated office attendance days. Whether you work best from home, the office, or a mix of both, you'll have the autonomy to choose the environment that helps you thrive. Full-time is preferred, however part-time arrangements of 3 to 4 days per week will also be considered.

What you'll be doing

• As the squad's primary content production specialist, you'll create and manage digital content that is engaging, accessible, compliant and optimised for performance.

Key responsibilities include:

• Writing, editing and publishing content across Medibank, ahm and Amplar Health websites
• Creating customer-focused content across health and wellbeing, product, service and acquisition journeys
• Applying SEO best practice, including keyword integration, metadata, internal linking and content optimisation
• Managing end-to-end publishing workflows, content updates and quality assurance processes
• Ensuring content meets accessibility standards, regulatory requirements and brand guidelines
• Collaborating with SEO specialists, content strategists, legal, clinical and brand stakeholders to deliver high-quality outcomes
• Monitoring content performance and identifying opportunities to improve engagement and organic search performance
• Supporting experimentation and innovation through AI-assisted content creation and emerging content production workflows
• Trialling AI-supported workflows to improve content production processes.

Qualifications

• Around 3+ years' experience in digital content production, content marketing, copywriting or web publishing
• Strong writing, editing and proofreading skills with exceptional attention to detail
• Experience working within a CMS, ideally Adobe Experience Manager (AEM)
• Knowledge of SEO content best practices and how content contributes to organic growth (experience with Semrush would be a bonus)
• Experience managing multiple stakeholders, projects and competing priorities
• A proactive, collaborative approach and a passion for continuous improvement
• Experience working in regulated industries such as health, insurance or financial services will be highly regarded
• Interest in AI content tools and emerging digital content technologies

Benefits

• Work across some of Australia's most recognised health brands
• Create content that makes a genuine difference to customers' lives
• Develop your expertise in SEO, content strategy, digital experience and AI-enabled content production
• Contribute to large-scale digital experiences viewed by millions of customers each year

Inclusion and Accessibility

We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better. We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, neurodivergent candidates, LGBTQIA+ community including transgender and gender diverse candidates and candidates with a disability.

If you need adjustments or alternative formats at any stage of the recruitment or employment journey, we’re here to help. You can let us know directly in the application form, or if you’d prefer to discuss before applying, please reach out to us at [email protected] or (03) 8622 5666.