[Hiring] Strategy & Insights Manager @The Shelf Influencer Marketing Agency

Role Description

We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

What you'll do

• Market Intelligence Support
  • Research platforms, brands, and verticals
  • Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
  • Identify algorithm-centric cultural trends shaping content and influencer strategy
• Strategy Support
  • Build data-rich decks for pitches and campaigns
  • Translate data into compelling narratives
  • Source high-quality, relevant creators within the social landscape
  • Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
  • Align creator ecosystems and platform behaviors with campaign goals
  • Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
  • Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
• AI & Content Intelligence
  • Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
  • Support initiatives around trendspotting and creator discovery using AI
• Cross-Functional Collaboration
  • Work closely with multiple teams to deliver strategic impact across the business:
  • Creative: Support ongoing client renewals with trend and creator insight
  • New Business: Contribute to RFPs with standout strategy and creator POVs
  • Marketing: Provide strategic input and support for agency webinars and thought leadership content
  • Product: Partner with internal stakeholders on evolving agency tech and UI needs
  • Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published

Qualifications

• 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
• A strong writer and storyteller who brings clarity to complexity
• Curious, proactive, and scrappy—you love turning noise into signal
• Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
• Strong with Google Slides or PowerPoint
• Bonus: Trend forecasting, creator discovery, or early-stage AI experience
• Bonus: Experience at a startup, creative agency, or marketing-tech company
• Major Bonus: Strong visual design skills

Benefits

• We’re building something meaningful and sustainable—without burning people out.
• We care about impact, balance, and raising the bar in our industry.