[Hiring] Group Director, Strategy @DEPT®

Role Description

We are seeking a visionary and market-experienced Group Director, Strategy (Intelligent Activation & Growth) to join DEPT®'s growing Adobe practice in North America. This is an executive-level consulting role at the top of our Intelligent Activation & Growth pillar — the practice within DEPT® that turns customer data into measurable commercial outcomes through journey orchestration, lifecycle marketing, and personalization at scale for both B2C and B2B customers.

You will operate as the most senior client-facing advisor on our most complex Adobe transformation engagements, bringing authoritative expertise across:

• Adobe Experience Platform (AEP)
• Adobe Journey Optimizer (AJO)
• Real-Time Customer Data Platform (RT-CDP)
• Customer Journey Analytics (CJA)
• Adobe Target
• Marketo
• Adobe Campaign

You will architect the data and activation strategies that make enterprise personalization programs real — not just the vision, but the operating model, the schema design decisions, the journey logic, and the KPI frameworks that prove value to the C-suite.

The clients you will serve are enterprise organizations — global retailers, financial institutions, healthcare systems, media companies, and consumer brands — who have invested heavily in the Adobe ecosystem and are struggling to extract the full value of that investment.

You will lead the engagements that solve those problems:

• Architecting multi-year transformation roadmaps
• Designing AEP data models and XDM schema strategies
• Defining audience segmentation approaches in RT-CDP
• Mapping cross-channel journeys in AJO
• Nurture campaigns in Marketo
• Building the target operating models that help marketing and technology organizations work together effectively

Your deliverables will range from executive strategy decks and data architecture blueprints to channel-specific activation playbooks and KPI measurement frameworks presented directly to CMOs, CDOs, and CTOs.

Qualifications

• Experience in leading executive advisory engagements
• Expertise in architecting activation and data strategies
• Ability to shape practice methodology and intellectual capital
• Experience in driving pre-sales and proposal development
• Skills in mentoring and developing the pillar team

Requirements

• Own the client relationship and strategic direction on large-scale Adobe transformation programs
• Advise C-suite stakeholders — CMOs, CDOs, and CTOs — on evolving customer data and activation capabilities
• Design the data and journey infrastructure for enterprise personalization at scale
• Develop frameworks, toolkits, and point-of-view content for Intelligent Activation engagements
• Partner with account and growth teams on strategic pursuits
• Serve as a technical and strategic mentor for consultants at Levels 1–3

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Company Description

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.