[Hiring] Director of Strategy and Operations @Ethos Life

Role Description

Ethos is looking to hire an AI-native strategy and operations leader focused on our fast growing Direct-to-Consumer Business. This leader will drive high-impact growth initiatives from concept to results across an expanding product portfolio, multiple channels, and the full customer lifecycle.

Our consumer business has endless opportunities — across an expanding portfolio of products, marketing channels, and sales motions. Your job is to drive cross-functional initiatives spanning marketing, product, and sales to establish and scale revenue growth initiatives with full accountability for results. This is not a role for someone who recommends — it's for a strategist and a builder who drives outcomes with a founder mindset.

In addition, you’ll often partner with leaders across the company to champion AI adoption initiatives that can help drive a step change in key business metrics.

Duties and Responsibilities

• Identify and prioritize growth opportunities across three dimensions: an expanding portfolio of products (term life, IUL, estate planning), the full customer lifecycle (acquisition, retention, cross-sell), and multiple channels from organic and performance engines to paid social, TV, partnerships, and referrals.
• Drive high-impact growth initiatives from concept to completion — owning some initiatives directly while enabling other leaders to execute others.
• Rigorously assess new opportunities: build business cases, model unit economics (CAC, LTV, payback, contribution margin), and make data-driven go/no-go recommendations.
• Develop a nuanced understanding of how various products, channels, and teams inter-play and leverage that understanding to guide teams across product, marketing, sales, and engineering towards the right goals and priorities.
• Own quarterly OKR planning and goal-setting processes across all functions — ensuring teams are aligned on the highest ROI opportunities and executing with clarity and velocity.
• Lead critical cross-functional projects that span Product, Engineering, Marketing, Sales, and Partnerships to deliver business growth.
• Partner with leaders across the org to fundamentally reimagine how their functions operate — identifying where AI can drive a step change in decisions, output quality, and what's achievable, and leading by showing what's possible.

Qualifications

• 10+ years total experience, ideally 3+ years in a top-tier management consulting firm or investment banking, followed by 3+ years in Strategy & Operations at a high-growth, venture-backed company or a founding role.
• Genuinely AI-native — you are at the cutting edge of experimenting with AI, whether in your personal life or at work, and constantly pushing the boundaries of what's possible.
• True operator mindset. You own outcomes and get your hands dirty to make things happen.
• Track record of delivering results directly. You have multiple stories where you owned and drove initiatives end-to-end.
• Ability to go deep and zoom out. You can dive into the nuances of a problem at the ground level, then zoom back to think strategically about implications and next moves.
• Structured thinking — you take complex, ambiguous problems and break them down into clear, actionable frameworks that drive decisions.
• Rapid learner — you have the willingness and ability to ramp up on new concepts, channels, and product nuances quickly.
• Exceptional communicator who can zoom between C-level strategy and operational details.
• Sharp decision-making skills with bias for action and speed. You thrive in high-velocity environments.

Requirements

• The US national base salary range for this full-time position is $169,000 - $298,000.
• Our salary ranges are determined by role, level, and location.
• Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Benefits

• Further details of our US benefits can be found at Ethos Careers .