[Hiring] Senior Shopify Developer @Wellbeam Consumer Health

Role Description

Role: Senior Shopify Developer (DTC / CRO-Focused)

Objective: Hire a senior, A-player Shopify developer to own our website experience end-to-end.

• Primary goal:
  • Increase conversion rate and site performance
  • Ship high-quality landing pages quickly
  • Support full website rebuild + ongoing experimentation

This role replaces the need for an external agency and brings execution in-house.

Core Responsibilities

• Landing Page Development (Primary Focus)
  • Build net-new landing pages from Figma
  • Translate designs into pixel-perfect, responsive Shopify pages
  • Improve layouts, UX, and conversion during implementation
  • Create iterations / variants for testing
  • Expectation:
    • Fast turnaround
    • High quality
    • CRO-minded execution (not just design replication)
• Shopify Development (Full Ownership)
  • Customize and extend Shopify theme (Liquid, JS, HTML/CSS)
  • Build reusable sections and templates
  • Implement new functionality within Shopify architecture
  • Troubleshoot bugs and fix issues quickly
• CRO & Experimentation
  • Implement A/B tests and landing page variations
  • Identify opportunities to improve conversion
  • Optimize funnels, PDPs, and landing experiences
• Site Performance & Technical Quality
  • Improve site speed and Core Web Vitals
  • Ensure clean, scalable, maintainable code
  • Optimize mobile experience
• Website Rebuild Support
  • Contribute to full site refresh
  • Build new templates, structures, and components
  • Maintain ongoing production while rebuild is in progress

Success Criteria

• Landing pages are shipped quickly and consistently
• Developer can build a net-new page in hours, not days
• Conversion rate improves over time
• Site speed and performance improve
• Minimal need for oversight or hand-holding
• Acts as owner of the Shopify experience

Qualifications

• 5+ years Shopify development experience
• Strong in:
  • Shopify Liquid
  • JavaScript
  • HTML/CSS
  • Theme architecture and customization
• Experience building DTC landing pages
• Strong understanding of:
  • UX/UI
  • CRO principles
  • Mobile-first design

Capabilities Required

• Can take Figma designs → production-ready pages quickly
• Can improve layouts and flows independently
• Balances speed and quality
• Strong async communication (Slack, minimal meetings)

Nice-to-Have

• A/B testing tools (Convert, VWO, etc.)
• Experience with page builders (Replo, Shogun)
• Subscription platforms (Recharge, Skio)
• Analytics setup (GA4, Meta Pixel)
• Technical SEO knowledge
• Experience with $10M+ DTC brands

Working Model

• Reports into: Founder / Growth team
• Works closely with: Design (Figma-based workflow)
• Communication: Slack, async-first
• Minimal meetings
• High ownership, fast execution environment

Candidate Profile (What We Actually Want)

• Senior-level operator (not junior / mid)
• Has worked on high-performing DTC brands
• Thinks in conversion, not just code
• Fast executor with strong judgment
• Can operate independently without PM overhead

What We Do NOT Want

• Pure “ticket-taker” developers
• Slow, process-heavy agency-style devs
• People who only implement designs without thinking
• Anyone without real CRO / DTC experience

Compensation & Structure

• $60K–$80K USD
• Full-time or contractor
• Must be North America-based

Hiring Notes

• Prioritize candidates with real DTC examples
• Must provide live Shopify sites or landing pages
• CRO thinking is a key filter (not optional)
• Speed of execution is critical

Additional Information

• Screening Question (Required): “Walk me through a landing page you built that improved conversion rate. What did you change and why?”