[Hiring] VP, Sales @NextRoll

Role Description

Join AdRoll at an exciting inflection point as we evolve our go-to-market strategy and build the next chapter of our growth. As a sales leader, you’ll have the opportunity to transform and scale our new business engine, strengthen a high-performing sales organization, and help businesses unlock the power of AI-driven advertising and marketing across NAMER, EMEA, and APAC markets.

You’ll help shape our commercial strategy, GTM approach, sales operating model, and growth plan while leading a team through a period of meaningful transformation. You’ll have meaningful ownership, executive visibility, and the opportunity to make an outsized impact by:

• Building scalable sales motions
• Developing great talent
• Leveraging AI to transform how sales teams operate
• Partnering cross-functionally to drive growth

If you’re energized by transformation, thrive in an entrepreneurial environment, and want to help shape what’s next, AdRoll offers the opportunity to lead, build, and grow alongside a talented team.

You'll report to our CEO and lead New Business Sales as NextRoll scales revenue. As the VP, Sales, you'll manage a team of ~30+ Sales talent and own new logo acquisition across our mid-market accounts and above. You'll play a key role in shaping the broader commercial and go-to-market strategy, partnering closely with Customer Success, Product, Marketing, and Operations to turn our platform into new revenue.

This role is open in San Francisco, New York City, or US Remote locations.

Unsure that you check all the boxes? You should still apply! We'll review your application for other opportunities.

The impact you'll make:

• Transform and scale the new business engine:
• Own pipeline, new logo acquisition, revenue performance, and sales productivity
• Evolve the organization, process, and operating model to support our next phase of growth
• Shape commercial and GTM strategy:
• Partner with our CEO and executive team on business and revenue strategy
• Market segmentation, ICP, territory design, resource allocation, sales capacity, and planning
• Build a scalable sales motion:
• Design and evolve your new business sales motion
• Build a high-performing, multi-solution sales organization through strategic hiring, coaching, and thoughtful organizational design
• Partner across the customer lifecycle:
• Work closely with Customer Success to create strong post-sale transitions
• Establish the foundation for retention, customer value, and expansion
• Partner with Product and Marketing on positioning, launches, and pipeline generation
• Own the new business operating rhythm:
• Establish rigor around pipeline health, conversion, win rates, quota attainment, sales productivity, and forecast accuracy
• Communicate performance, insights, and actions to the executive team
• Build momentum and shape what’s next:
• Establish clear priorities and measurable impact in your first two quarters
• Bring your own perspective on new business plan, team design, and comp plan into 2027 planning
• Represent AdRoll in the market:
• Build credibility with brand and performance marketers and agencies
• Serve as a compelling voice on programmatic advertising, adtech, and the future of AI-driven marketing

Qualifications

• 12+ years of relevant sales experience
• At least 6+ years of senior leadership experience selling media, programmatic advertising, or adtech to mid-market accounts and above, with ACVs from 100K+
• A strong track record of new logo acquisition
• Deep demand side expertise with a strong understanding of the ad-tech ecosystem
• Mid-market sales experience, with a record of growing new business in that segment
• Experience leading and transforming an AI-first sales team
• Hands-on leadership: coaching deals, joining key pitches, and getting into the details
• Deep knowledge of the marketer's world across brand and performance marketing
• Experience leading a multi-level sales organization, including managers
• A metrics-led style: comfortable in pipeline mechanics, conversion rates, and forecasting

Benefits

• Competitive salary and equity
• 100% coverage of employee-only premium for HSA medical plan, and 95% for PPO, HMO, dental, and vision plans
• 75% contribution toward dependent premiums across all medical, dental, and vision plans
• Access to Multiply Mortgage, a concierge homebuying service
• Short and long-term disability benefits at no cost to the employee
• Basic life and AD&D insurance at no cost to the employee
• 401K Plan (Pre-tax, Roth, and After-tax)
• 4 weeks of paid time off and work/life balance
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
• Up to 12 weeks of paid family leave for birthing parents
• Up to 16 weeks of paid family leave for non-birthing parents
• Up to 12 weeks paid family leave to care for a family member
• Join a community of fellow Rollers as a member of one of our Employee Resource Groups
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back
• Access to the latest AI tools and dedicated time to experiment
• For additional benefits not mentioned, visit our Careers page

Compensation

The annual base compensation range for this role is listed below. The total compensation package includes base salary, commission, equity, and benefits.

• Base Salary: $224,000K – $282,450K

Total Rewards & Incentives:

• Our compensation plan is structured to reward performance against sales targets, is uncapped, and includes accelerators for overachievement.
• Target sales incentives, equity, and benefits are separate from base salary and will be discussed directly with your Recruiter during the initial call.

How We Determine Pay:

• The range provided is NextRoll’s reasonable estimate of the Base Salary for this role.
• The actual amount will be based on job-related and non-discriminatory factors.
• Compensation is determined using objective, gender-neutral criteria aligned to NextRoll’s job architecture.