[Hiring] VP of Sales @Raw Nutrition

Role Description

We're searching for an elite sales executive to build one of the fastest-growing protein bar businesses in America. This role will report directly to Dom Iacovone, CEO of RAW Nutrition, and will own the commercial strategy for all protein bar sales across RAW Nutrition and MORE Nutrition.

• Need someone who knows how to create a business, not just manage a mature one.
• Should have deep relationships with buyers across various channels: Club, FDM, Mass, Convenience, Drug, Military, and Export.

Qualifications

• Experience building leading brands in protein bars, functional bars, or better-for-you snacking/candy.
• Understanding of category economics, retailer expectations, promotional planning, innovation strategy, velocity management, assortment optimization, and distribution expansion.
• Ability to get products into doors and onto shelves across multiple channels.

Requirements

• Complete responsibility for growing the Protein Foods business across North America.
• Building a commercial strategy from launch through national scale.
• Winning new retail distribution across every major channel.
• Expanding existing retailer partnerships.
• Designing the go-to-market architecture and leading the team to execute it.
• Developing annual customer plans and leading retailer negotiations.
• Managing broker relationships and building the national sales organization.
• Creating category growth strategies and driving retailer-specific innovation.
• Managing customer P&Ls and forecasting distribution opportunities.
• Working cross-functionally with Marketing, Supply Chain, Operations, and Product Development.
• Helping determine which products should be built specifically for each retailer.
• Becoming the face of the protein foods business with the largest customers.

What Success Looks Like

• Expanded national distribution dramatically within the first 24 months.
• Secured meaningful wins across Club, FDM, Convenience, and Mass.
• Built strategic partnerships with top retailers.
• Increased velocities across key accounts.
• Established RAW Nutrition as one of the fastest-growing protein food suppliers in North America.
• Built a high-performance sales organization capable of supporting a nine-figure business.

What Makes Someone Elite in This Role

• Led sales for a leading protein bar, functional bar, or protein snacks company.
• Personally opened major retail accounts.
• Negotiated with national buying teams.
• Launched successful retailer-exclusive products.
• Built customer relationships over many years.
• Increased distribution nationally.
• Managed large customer P&Ls.
• Worked closely with category managers to win shelf space.
• Successfully executed retailer line reviews.
• Built sales organizations that consistently exceeded growth targets.

Non-Negotiables

• 8+ years of CPG sales leadership experience.
• Significant experience within protein bars, functional foods, snacks, candy/confectionery, or sports nutrition.
• Existing relationships with senior buyers across major U.S. retailers.
• A proven history of winning new distribution.
• Experience managing national accounts and leading high-performing sales teams.
• Strong commercial and financial acumen.
• Exceptional negotiation skills.
• Willingness to travel extensively.

This Is NOT the Right Role If...

• You've only managed existing business.
• You've never personally sold into major retailers.
• Your network lives primarily with brokers instead of buyers.
• You require a large team before you can execute.
• You're more operator than hunter.
• You're uncomfortable being held accountable to aggressive growth goals.

Compensation

• Industry-leading base salary.
• Aggressive annual performance bonus.
• Long-term wealth creation opportunities tied to business performance.
• Executive benefits package.
• Relocation assistance, if needed.
• Top performers will have the opportunity to help build one of the most significant protein food businesses in North America.