[Hiring] Vice President, US Sales & Marketing @CARA Medical

Role Description

Build and lead CARA's US commercial function from near zero: launch the CARA System (Metis, Atlas, CGI) in TAVR and conduction system pacing, establish the KOL and center network that drives adoption, and recruit and manage a small, focused sales team. This is a ground-floor opportunity to define how a new category of conduction-guided intervention enters the US market, and to build the commercial foundation the company will scale on.

Responsibilities

• Sales
  • Develop and present for approval the US commercial strategy, operating plan, and budget.
  • Drive the US commercial launch and revenue growth, leading the initial sales effort personally before building out the sales organization.
  • Identify, open, and close initial centers (TAVR and EP/CSP programs); manage capital and per-procedure commercial models.
  • Recruit, train, and manage a minimal sales force; define territories and compensation with the CEO.
  • Lead hospital contracting, value-analysis committees, and GPO/IDN engagement in coordination with Commercial Operations.
  • Manage the US commercial budget and ensure spending is aligned with approved company plans and priorities.
• Marketing
  • Define positioning and messaging for interventional cardiology, electrophysiology, and hospital administration audiences.
  • Plan and execute presence at TCT, HRS, ACC, and relevant CSP/structural-heart meetings.
  • Direct collateral, case studies, and digital content; manage external agencies where required.
• KOL and clinical engagement
  • Maintain and extend personal relationships with TAVR and EP/CSP opinion leaders; secure early adopters, podium presence, and clinical champions.
  • Coordinate with Clinical Engineers (CPE-certified) and the Valencia imaging center on case support and site onboarding.
• Commercial planning
  • Build forecast, pipeline, and CRM discipline appropriate to company scale.
  • Report monthly to the CEO on pipeline, conversions, and market feedback; feed clinical and product insight back to R&D and regulatory.

Qualifications

• 12+ years in US cardiovascular device sales, with at least 5 in a sales leadership role (Regional/Area Director or above).
• Demonstrable personal network among EP/CSP opinion leaders and implanting physicians; established relationships with structural heart/TAVR operators strongly preferred.
• Track record of launching a new technology or opening a new indication, not solely managing a mature franchise.
• Experience with capital and disposable sales models, hospital value analysis, and GPO/IDN contracting.
• Comfortable operating with limited infrastructure; writes the plan, executes it, and hires behind it.

Preferred

• Prior experience at a venture-backed device company through first US launch.
• Familiarity with cardiac imaging (CT-based planning) or mapping systems.
• Marketing ownership in a previous role.

First 12 months — success measures

• Launch plan approved and executing within 90 days.
• Target early-adopter centers contracted and live (number to be set with CEO).
• Sales team of 3 regional managers hired, trained, and managed.
• KOL advisory group established; first podium/abstract presence secured.

Compensation

• Competitive compensation, commensurate with experience.
• [Base + variable + equity — to be set.]

We are currently expanding our team. As a start-up, we are fast-paced and have a shared goal to succeed in developing unmet healthcare needs in the most efficient way. If you share this vision and are interested in joining us - please apply. We look forward to hearing from you.