Role Description
The Territory Sales Representative is responsible for driving sales growth within a defined territory by cultivating and expanding relationships with door and millwork dealers, pro-dealers, home centers, and specialty lumberyards. This role focuses on product education, solution selling, territory management, and the execution of strategic initiatives to increase market share and profitability for the company.
Key Responsibilities
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Territory & Account Management
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Manage and grow a portfolio of dealer accounts within the assigned Northern California territory.
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Develop strong, consultative relationships with dealer owners, branch managers, sales teams, and purchasing staff.
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Conduct regular onsite visits to evaluate product placement, pipeline opportunities, and competitive activity.
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Implement territory business plans aligned with company strategy and sales goals.
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Sales Growth & Revenue Generation
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Achieve monthly, quarterly, and annual sales targets.
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Identify new dealer opportunities and lead onboarding efforts to expand distribution.
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Recommend product assortments, pricing strategies, and merchandising approaches tailored to each dealer’s market.
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Track sales trends and proactively address gaps or opportunities.
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Product Expertise & Training
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Serve as a subject matter expert on doors, moldings, frames, jambs, hardware, and related components.
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Provide in-store training sessions for dealer sales teams focused on product features, installation basics, selling points, and differentiators.
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Support new product launches, merchandising updates, and promotions.
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Customer Support & Problem Resolution
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Partner with internal teams—customer service, operations, production, and logistics—to resolve order issues, manage lead-times, and improve service performance.
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Maintain high customer satisfaction through timely communication and follow-through.
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Market Intelligence
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Monitor competitive activity, pricing, and product trends in the territory.
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Track builder and contractor preferences to support dealer targeting and forecasting.
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Provide regular reporting and insights to Sales Leadership.
Qualifications
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Required
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3+ years of inside or outside sales experience in building materials, doors, millwork, or related manufacturing/distribution.
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Proven success managing a territory and growing dealer-based sales.
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Strong understanding of residential and commercial construction, building materials, and the dealer channel.
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Excellent communication, negotiation, and relationship-building skills.
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Ability to travel 75% within the territory.
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Preferred
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3+ years of outside sales experience, preferably in building materials, doors, millwork, or related manufacturing/distribution.
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Experience selling commercial and residential interior/exterior doors, and other millwork related products.
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Familiarity with ERP/CRM systems (MONDAY CRM, Salesforce, Epicor, NetSuite, etc.).
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Technical knowledge of door components, machining, and installation.
Benefits
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Competitive salary & commission structure.
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Comprehensive health, dental, and vision insurance.
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401 (k) plan with company match.
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Paid vacation, holidays, and sick leave.
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Professional development opportunities.
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Vehicle Lease Program: TMCHBI provides several new vehicles to choose from and provides a very favorable lease-back program, or personal vehicle mileage reimbursement.
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Travel allowances (if applicable).
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Company-provided laptop, phone, and relevant tools.