[Hiring] Senior Manager, National Event Tourism Programs @Topgolf

Role Description

The Sr. Manager of National Tourism Sales Programs is a senior leader on our national Corporate Sales Team, responsible for implementing and creating a National Tourism sales strategy across our venue portfolio.

• Identify emerging market opportunities in sports tourism, corporate hospitality, and expand the tourism client base across all Topgolf’s nationwide.
• Collaborate with local and national DMOs, CVBs, and tour operators to position Topgolf venues as a premier event destination.
• Engage in business development, from prospecting and relationship development through contract negotiation.
• Partner with all venue sales teams to identify revenue growth opportunities, establish best practices, and maintain strong relationships with strategic tourism partners.
• Collaborate cross-functionally with corporate leadership and event sales teams to deliver customized event solutions and drive long-term revenue growth.
• Work closely with internal and external stakeholders to develop multi-year partnerships and enhance the overall event experience.
• This remote role reports to the Sr. Director of National Events & Programs and is part of the Corporate Sales team based in Dallas.
• Implement strategic business plan and Tour operator packages to grow our Tourism portfolio and launch new Tour & Travel program.
• Negotiate annual contracts with senior executives, top decision makers, tour operators, and sponsors.
• Own and drive revenue targets for the venue's event tourism portfolio, with accountability for both new business and account retention.
• Identify emerging market opportunities in event tourism, hotels, and student youth travel associations to expand Topgolf’s client base.
• Build and manage a robust pipeline using Salesforce while ensuring accurate forecasting and reporting to senior leadership.
• Establish sales processes and best practices that drive consistent team performance; conduct regular pipeline reviews, performance check-ins, and communicate best practices to our venue teams.
• Represent Topgolf at industry trade shows, tourism conferences, and various networking events to build visibility and generate new business.

Qualifications

• 7+ years of tourism event sales experience in hospitality, entertainment, and/or sports.
• 2+ years in a people management role, with demonstrated success leading teams.
• Ability to communicate effectively with new guests, repeat guests, co-workers, and management.
• Strong computer skills, particularly with Excel, Word, PowerPoint, and Salesforce.
• Excellent written and verbal communication skills.
• Ability to excel and multi-task in a fast-paced environment.
• Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives.
• Motivated and driven individual who can positively work with others to achieve all goals.
• Ability to develop clear action plans and drive processes with numerous interdependencies.
• Strong problem-solving skills, analytical capabilities, and collaboration skills.

Benefits

• Free Play & 1/2 price food!
• Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify.