[Hiring] Senior Manager, CRM Sales Excellence Lead @BD

Role Description

Senior Manager, CRM Sales Excellence Lead defines and drives the process-excellence strategy and agenda for the global lead-to-quote process, on a common blueprint that standardizes the core while enabling approved local variation. The role leads end-to-end lead-to-quote process optimization with CRM as the key enabler and serves as the primary liaison between business and business-unit process owners and the CRM product model.

Operating globally, this role partners closely with BU and regional leadership to identify process-improvement opportunities, translate them into product features and user stories, and measure and report on outcomes. It is the connective tissue between commercial strategy and technical delivery.

Key Responsibilities

• Process-Excellence Strategy & Optimization:
  • Define and drive Sales process-excellence strategy and agenda on a common blueprint — standardize the core, govern approved local and business-unit variation.
  • Lead end-to-end lead-to-quote process optimization with CRM as the key enabler, partnering closely with supporting teams to deliver on objectives.
  • Use proven templates and methodologies as the model to scale consistent process and reporting across capital equipment and consumable business models and nuanced regions.
• Business Partnership & Liaison:
  • Partner with BU and regional leadership to identify process-improvement opportunities across customer engagement and opportunity/pipeline management.
  • Serve as the primary liaison to BU and regional process owners (e.g., PI, MMS, regional leads), bringing requirements into the product model.
  • Oversee BU process owners, requirement workshops, and testing coordination; Drive/facilitate alignment on priorities and drive decisions.
  • Determine, with business intimacy, whether a robust configured solution or a simpler process best fits a given need — ensuring architecture decisions are business-led.
• Requirements Translation & Standardization:
  • Translate process requirements into product features and user stories in partnership with TDS/IT teams.
  • Partner with the regional Product Owner / Leads to sequence work and align global and regional priorities.
  • Own standardization and adoption, ensuring sustained usage and measurable business impact.
• Measurement & Reporting:
  • Measure and report on process performance and CRM utilization metrics.
  • Track adoption and cycle-time improvement against baselines; surface insights that inform the roadmap.
  • Partner with Change Lead to drive change management and business-readiness activities to embed new ways of working.

Qualifications

• Bachelor’s degree in Business, Information Systems, Engineering, or related field (or equivalent professional experience).
• 7+ years of experience in commercial process design, business analysis, CRM, consulting, or Sales transformation within large, global organizations.
• Demonstrated experience standardizing commercial processes across multiple business units or regions, preferably in Med Device or Life Sciences organizations.
• Strong facilitation skills with proven ability to run workshops and drive cross-functional decisions.
• Demonstrated ability to operate effectively and influence without authority in a matrixed environment.
• Willingness and ability to travel up to 30% (Domestic/international) of the time to present in person for workshops, program forums, and key engagements.

Preferred Skills & Experience

• Experience with CRM platforms (e.g., Salesforce, Dynamics CRM preferred) and lead-to-quote processes.
• Knowledgeable on the intersections and hand-offs that exist with Marketing, CPQ, CLM, and other downstream/upstream teams to get a holistic 360 degree view of the customer.
• Experience translating business requirements into product backlogs in an Agile delivery environment.
• Familiarity with how mature sales organizations leverage AI to enhance productivity and leverage insights for more intelligent decision making.

Ideal Candidate Leadership Attributes

• Comfortable operating amid ambiguity, incomplete data, and evolving enterprise priorities.
• Commercially grounded, people-first leader with strong business acumen.
• Curious and innovative, with the ability to push boundaries while navigating governance and risk.
• Trusted partner who collaborates effectively and constructively challenges when needed.
• Strong ownership mindset — treats the strategy, the budget, and the governance as theirs to defend.
• Data-driven decision-maker who translates insights into action.
• Clear, concise communicator with a strong executive presence.
• High integrity, strong learning agility, and resilience in a fast-changing environment.

Benefits

• Annual Bonus
• Potential Discretionary LTI Bonus
• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short-term disability coverage
• Long-term disability insurance
• Long-term care with life insurance
• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs
• Gastrointestinal health program
• Substance use management program
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance
• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• MetLife Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations
• Adoption assistance
• Backup day care and eldercare
• Support for neurodivergent adults, children, and caregivers
• Caregiving assistance for elderly and special needs individuals
• Employee Assistance Program (EAP)
• Paid Parental Leave
• Support for fertility, birthing, postpartum, and age-related hormonal changes
• Bereavement leaves
• Military leave
• Personal leave
• Family and Medical Leave (FML)
• Jury and Witness Duty Leave