Role Description
The Senior Healthcare Rep is responsible for launching new products, deciding upon best strategies to manage business relationships, understanding formulary access, and engaging in product promotion within assigned accounts. The Senior Healthcare Rep is charged with sales efforts and relationship development with assigned customers and accounts, including Therapeutic Area Specialists and Key Opinion Leaders (KOLs).
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Ability to effectively identify and implement the most efficient virtual/in-person engagement strategies by customer to maximize overall effectiveness and impact.
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Develops and implements effective business and territory call plans and adapts based on self-identified opportunities and insights.
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Effectively builds rapport and relationships with customers across virtual and F2F environments.
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Maintains a methodical approach toward call objectives (e.g., clear next steps and appropriate documentation, managing to KPIs).
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Utilizes current digital tools effectively (e.g., Veeva Engage, Zoom, Microsoft Office) and adapts quickly to new/beta tools (e.g., digital triage app) for successful customer engagement.
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Leverages analytics to assist with developing insights and next best action plans.
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Compliantly engages key customers to grow business and drive product demand by proactively providing education that best meets HCP and patients’ needs.
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Develops and delivers relevant, targeted messaging utilizing approved materials via customer engagement to drive product demand.
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Leverages product and disease state knowledge to appropriately educate providers on unbranded and branded product value propositions.
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Works effectively with HCPs and directs office staff to plan for customer engagements in multiple formats (e.g., virtual and in-person).
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Responsible for strategic deployment of approved Pfizer resources to support provider and patient needs.
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Appropriately supports patients’ access to Pfizer products by providing relevant information to HCPs on Reimbursement, Patient Assistant Program (PAP), Pfizer hub programs, and Co-Pay Resources.
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Collaborates effectively and compliantly with cross-functional colleagues to address customer inquiries and advance Pfizer objectives.
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Effectively uses calendaring tools, leadership goals, and personal insights to address customer priorities.
Qualifications
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A Bachelor’s Degree.
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Minimum 3 years relevant experience including professional sales or healthcare professional experience or business-related experience such as sales, customer service, marketing finance or HR.
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History of marketing, promotional or sales success, strong territory management skills, outstanding communications skills, demonstrated teamwork, leadership ability, and accountability.
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Valid US driver’s license and driving record in compliance with company standards.
Requirements
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3-5 years specialty marketing/promotional/sales experience.
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Strong knowledge of disease states, therapeutic areas, and products.
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Deep knowledge of applicable customers and markets (prescribers/HCPs/institutions/organizations).
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Strategic account marketing, promotional, sales, and management skills.
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Superior marketing, promotional, sales, technical, and relationship building skills.
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Demonstrated track record of assessing account needs and bringing relevant information and resources to drive performance.
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Demonstrated ability to engage, influence, and support customers throughout the marketing, promotional, and sales process.
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Exceptional time management, planning, and organizing skills.
Benefits
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401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
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Paid vacation, holiday, and personal days.
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Paid caregiver/parental and medical leave.
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Health benefits including medical, prescription drug, dental, and vision coverage.
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Sales Incentive bonus.