[Hiring] Senior Distribution Sales Manager @Lattice Semiconductor

Role Description

The candidate for this position will excel at creating new business opportunities from architecture to solution thinking, leading customers by value creation from a technical marketing perspective and lead sales team to create new business segments in broad-market and select key accounts across Taiwan for Lattice Semiconductor’s FPGA products and solutions portfolio.

Key Accountabilities:

• Create business opportunities for Lattice Semiconductor FPGA and solutions portfolio, define product strategy and solution by leveraging our unique and cutting-edge technology from new & existing customers & market segments.
• Facilitate business growth initiatives across Taiwan, ANZ, and South East Asia, focusing on server, networking, Industrial, Video, and automotive segments to meet and exceed sales and design targets.
• Conduct comprehensive market analysis, develop and execute strategies to enhance customer relationships, and foster new account development, ensuring sustainable business growth.
• Collaborate with cross-functional teams to align strategies, address market needs, and drive product development initiatives to capture market opportunities.
• Establish a strong sales team equipped with exceptional skills in analyzing customer requests and pain points, enabling the development of comprehensive account strategies.
• Drive team development through mentorship, coaching, and skill-building initiatives to ensure a high-performance, customer-centric culture.
• Manage complex technical discussions with customers, build rapport and establish long-term relationships with them.
• Build relationships with clients by understanding their pain points, bottlenecks, providing solutions, support, information, and guidance; researching and recommending new business opportunities.

Qualifications

• Strong self-motivation and constant results driving towards achieving ambitious business goals.
• More than 15 years of Industrial Sales/Marketing experience, familiar with technology (Industrial, Video/Display, Automotive application...) trends, ecosystems, IP, and new market trends.
• Proven track record in product development and managing internationally renowned customer relationships within the semiconductor or related industries.
• Strong technical understanding of video processing technology and its applications in various industries, such as entertainment, gaming, and automotive sectors.
• Extensive experience in product development, particularly within server, networking, automotive, and industrial sectors across Taiwan.
• Excellent know-how of how to sell by value, not by price.
• Strong analytical and problem-solving skills with the ability to identify opportunities to strategize; proven success in building and leading teams focused on customer application content, architecture development, and successful implementation of solutions.
• Fluent English communication skills and multicultural sense.
• Extraordinary communication, negotiation, and collaboration skills to work effectively across diverse teams and cultures.

Requirements

• Advanced degree in Business Administration, Engineering, or related field.
• Prior experience in a leadership role within a semiconductor or technology-driven organization.
• In-depth knowledge of FPGA technology and its applications within the target segments.
• Educational background in electrical engineering or telecommunications engineering is required. Those with a master's degree or above are preferred. Applicants with a business management degree are a plus.

Benefits

Lattice recognizes that employees are its greatest asset and the driving force behind success in a highly competitive, global industry. Lattice continually strives to provide a comprehensive compensation and benefits program to attract, retain, motivate, reward and celebrate the highest caliber employees in the industry.