Role Description
As Senior Director, Commerce Sales & Growth, you will be a senior individual contributor responsible for expanding Circana’s Commerce business across retail media networks, commerce platforms, and strategic partners. You will own a portfolio of priority relationships and opportunities, developing the account strategy, executive relationships, pipeline, and commercial path required to grow revenue.
This is a consultative selling role for someone who can move comfortably between strategy and execution.
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Own Revenue Growth: Build and execute sales strategies for an assigned portfolio, with accountability for pipeline development, new business, renewals, expansion, and achievement of revenue goals.
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Lead Strategic Client Relationships: Develop trusted relationships with senior decision-makers across retail media networks, commerce platforms, agencies, brands, and strategic partners. Bring an informed point of view to executive conversations and create clear reasons to act.
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Develop Account Growth Plans: Translate client priorities, market dynamics, competitive context, and Circana capabilities into focused account plans with defined growth plays, relationship strategies, revenue opportunities, and next steps.
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Create and Advance Opportunities: Lead discovery, identify white space, shape the value proposition, qualify opportunities, and move complex sales cycles from initial idea through proposal, negotiation, and close.
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Sell Consultatively: Connect client business challenges to Circana’s measurement, data, analytics, audience, and technology solutions. Tailor the story to the client rather than leading with a product catalog.
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Build Executive-Ready Narratives: Develop persuasive presentations, proposals, business cases, and commercial recommendations that make complex ideas clear and demonstrate measurable client and business value.
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Maintain Pipeline and Forecast Discipline: Own accurate opportunity stages, next steps, timing, risks, and revenue assumptions in Dynamics and leadership reporting. Maintain a credible forecast and act early when progress or assumptions change.
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Drive Renewal and Expansion Strategy: Partner with Account Management and Client Service to translate adoption, performance, and client feedback into strong renewal narratives and new growth opportunities.
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Scale What Works: Capture proof points, case studies, playbooks, and repeatable commercial approaches that improve productivity and consistency across the broader Commerce organization.
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Represent Circana in the Market: Build credibility for Circana’s Commerce capabilities through senior client engagement, industry conversations, and strategic partner relationships.
Qualifications
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10+ years of experience in consultative sales, business development, strategic partnerships, account growth, media, retail media, advertising technology, analytics, data, or a related field.
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Proven success as a senior individual contributor leading complex B2B sales cycles and growing strategic accounts.
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Demonstrated ability to build executive relationships, uncover business needs, shape commercial opportunities, negotiate agreements, and close business.
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Strong commercial judgment, including pipeline management, forecasting, account planning, opportunity qualification, and revenue ownership.
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Exceptional business writing and presentation skills, including executive narratives, proposals, business cases, and client-ready storytelling.
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Ability to simplify complex measurement, data, technology, and analytics concepts into a clear client value proposition.
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Experience influencing and coordinating cross-functional teams without direct authority.
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Experience in retail media, commerce media, measurement, audience and data solutions, platforms, publishers, agencies, CPG, or retail is strongly preferred.
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Entrepreneurial mindset, high curiosity, low ego, strong ownership, and confidence operating with senior clients and internal leaders.
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Sales experience selling data, measurement, platforms, or commerce / retail media solutions is highly preferred.
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Willingness to travel up to 20%.
Benefits
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Comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
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This job is also eligible for bonus pay.
Company Description
Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging.
Circana is proud to be Certified™ by Great Place To Work®.