[Hiring] Sales Director @Bobbie

Role Description

Bobbie’s retail business is scaling fast, and Mass Channel, Walmart and Target, are central to that growth as we expand distribution this year. We’re looking for a Senior Director, Mass to take full ownership of both relationships and to build the account strategy, retailer relationships, and operating rigor this business needs as it scales.

This role also leads Bobbie’s Shopper Marketing Manager and Sales Operations Manager, who support the entire retail sales organization - so beyond owning Walmart and Target directly, you’ll help set the operating cadence for retail sales as a whole. You’ll report directly to our Chief Growth Officer, which means high autonomy, direct executive visibility, and real influence over how Bobbie’s retail sales organization takes shape as it scales.

What You Will Do

• Own the Mass P&L.
• Take full accountability for volume, trade spend, and profitability across Walmart and Target.
• Run the Walmart and Target relationships end-to-end.
• Serve as Bobbie’s primary, full-scope point of contact with buying and merchandising teams at both retailers.
• Lead JBP and category strategy.
• Own annual and in-year Joint Business Planning, category reviews, and modular/reset strategy.
• Own forecasting and demand planning.
• Build and run the forecast cadence for Walmart and Target.
• Manage trade investment.
• Develop and own trade spend and promotional plans across Mass.
• Lead retail media strategy.
• Own Bobbie’s approach to Walmart Connect and Target Roundel.
• Manage the Shopper Marketing Manager and Sales Operations Manager.
• Partner cross-functionally with various departments.
• Represent Mass and retail operations in strategy and planning conversations.

How We’ll Measure Success

• Walmart and Target net revenue and share growth.
• Forecast accuracy and fill-rate performance.
• Trade spend ROI and promotional efficiency.
• On-time, successful product launches and shelf transitions.
• Retailer relationship health and vendor management.
• Team culture and development.
• Retail media revenue and efficiency.
• Effective prioritization and output of the shared Shopper Marketing and Sales Operations functions.

Qualifications

• 10+ years in CPG sales, with direct, senior-level experience owning Walmart and/or Target relationships.
• End-to-end account ownership.
• A track record of running a retailer relationship in full.
• Deep retailer fluency.
• Proven JBP and category leadership.
• People leadership across functions.
• Comfort with autonomy.
• Category relationships strongly preferred.

Benefits

• Competitive stock options.
• 401k with employer match.
• Employee medical, dental, and vision insurance 100% covered by Bobbie.
• US-based remote work model.
• Flexible Time Off Policy (including Summer Fridays).
• 16 paid company holidays, plus an end of year holiday shut down.
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid.
• One year subscription to Bobbie.
• $75 monthly internet stipend.
• Co-working space reimbursement.