Role Description
The Senior Director, Head of Enterprise Sales reports to the Managing Director, Head of Market & Enterprise Sales and leads Inspira’s enterprise segment for Health & Benefits - the largest employer group segment. The role owns new-business growth for the enterprise segment: setting the go-to-market strategy, leading and developing a team of four enterprise Sales Executives, and driving the pipeline discipline needed to hit new-business revenue and growth targets. The Senior Director builds on the consultant, broker, and distribution relationships that create scalable enterprise pipeline, and personally cultivates executive-level relationships with prospective large employers, positioning Inspira as a strategic partner rather than a product or service provider. The role also leads the highest-value pursuits, which run through consultant-led RFP processes over extended cycles and require coordinated work across Marketing, Product, Solutions, Operations, Finance, Legal, and Client Management. Success is measured against new-business revenue, pipeline coverage and win rate, forecast accuracy, consultant-sourced opportunities, and salesperson productivity.
Qualifications
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12+ years of progressive sales experience in health insurance, managed care, employee benefits, or consumer directed health, with significant responsibility for new business acquisition
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4+ years leading and developing a sales team, including hiring and performance management
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Demonstrated track record closing large, complex employer group business through consultant-led RFP and formal procurement processes
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Demonstrated experience carrying enterprise pursuits through internal structuring across product, operations, finance, and legal
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Bachelor’s degree in Health Care Management, Business Administration, Marketing, or a related field, or an equivalent combination of education, experience, and training, required
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Experience selling to jumbo or national accounts, including multi-site and multi-state employer groups, preferred
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Experience with consumer directed health products (HSA/FSA/HRA/COBRA) and how they are evaluated in enterprise benefits procurement preferred
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Established relationships with national benefits consulting firms preferred
Requirements
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Lead and deliver the enterprise new-sales growth strategy for large employers
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Own achievement of annual new-business revenue, sales, and growth targets
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Establish clear priorities for target markets, employer segments, solutions, and opportunities
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Translate company growth objectives into an actionable enterprise sales plan
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Build a comprehensive go-to-market strategy for the large-employer market
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Identify the highest-value market opportunities and where the organization should focus resources
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Continuously evaluate market dynamics, buyer needs, competitive positioning, and emerging opportunities
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Recommend changes to sales strategy, coverage, resources, and capabilities required to accelerate growth
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Lead, coach, develop, and performance-manage enterprise Sales Executives
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Establish clear individual expectations, territories, account strategies, and performance goals
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Create a strong culture of accountability, urgency, collaboration, and consistent execution
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Attract, develop, and retain top enterprise sales talent and build appropriate succession plans
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Establish expectations for pipeline creation, qualification, progression, and conversion
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Ensure sufficient pipeline coverage to consistently achieve new-sales objectives
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Conduct disciplined pipeline and opportunity reviews focused on actions, barriers, next steps, and probability of close
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Personally engage in strategic and complex opportunities where executive involvement can improve the likelihood of success
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Collaborate with broker consultant relations to execute a deliberate strategy for building relationships with key benefits consultants, brokers, and other distribution partners influencing large-employer purchasing decisions
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Increase Inspira’s visibility, credibility, and consideration within the consultant and broker community
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Identify and develop new distribution opportunities that create scalable sources of enterprise pipeline
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Hold the sales team accountable for building meaningful relationships across priority consulting firms and broker organizations
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Build executive-level relationships with prospective large employers and key decision-makers
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Position Inspira as a strategic partner rather than simply a product or service provider
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Understand employer business objectives, benefits strategies, and financial needs and translate those insights into compelling solutions
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Serve as an executive representative of Inspira in important prospect meetings, finalist presentations, and industry events
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Establish a consistent enterprise sales methodology, cadence, and operating rhythm
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Maintain high standards for CRM utilization, opportunity management, account planning, forecasting, and sales activity
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Ensure accurate and transparent forecasting of enterprise new business
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Use data and leading indicators to identify performance gaps early and take corrective action
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Collaborate closely with Marketing, Product, Solutions, Operations, Client Management, Finance, and other functions to support enterprise growth
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Bring market, prospect, consultant, and competitive intelligence back into the organization
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Partner with Product and Marketing to strengthen enterprise value propositions, sales messaging, and competitive differentiation
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Maintain a strong understanding of the competitive landscape across HSA, FSA, HRA, COBRA, and related benefits solutions
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Identify changing employer expectations, competitive threats, pricing dynamics, and emerging market opportunities
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Translate market intelligence into specific actions for the enterprise sales organization
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Establish and monitor KPIs including new revenue, pipeline generation, pipeline coverage, win rate, sales cycle, forecast accuracy, consultant-sourced opportunities, and salesperson productivity
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Regularly communicate performance, risks, opportunities, and recommended actions to executive leadership
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Take ownership for results—not simply sales activity—and make changes to strategy, talent, coverage, or execution when performance is below expectations
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Other duties as assigned.
Benefits
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Typical schedule is Monday–Friday, with flexibility to work evenings or weekends as needed to support broker leadership engagements and industry events
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Travel required (25-40%) for broker and consulting firm leadership visits, executive briefings, and industry events
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Ability to provide personal transportation from time to time
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Prolonged periods of sitting and operating standard office equipment; occasionally lifts up to 25 pounds