Role Description
As a VAR/MSP Channel Partner Manager, you’ll own and scale Sinch’s overarching relationships with top-tier VAR’s/MSP’s who influence thousands of sub-agents and regional telecom partners. You will play a critical role in scaling our indirect sales business across our cloud communications portfolio. You will lead joint go-to-market planning, enablement, and co-selling initiatives with VAR’s/MSP’s to drive measurable revenue impact for our CPaaS solutions. This role requires a strong blend of partner relationship management, business development, and cross-functional collaboration to expand our partner ecosystem and accelerate market penetration nationally.
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Portfolio Ownership:
Own, manage, and expand key channel partner relationships with direct revenue accountability.
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Joint Business Planning:
Drive joint business planning, quarterly reviews, and execution of go-to-market strategies with VAR’s/MSP’s.
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Pipeline & Co-Selling:
Lead co-selling initiatives in collaboration with direct sales teams, ensuring strong pipeline creation and revenue attainment for enterprise communication solutions.
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Channel Enablement:
Collaborate with Marketing and Partner Enablement to design and execute scalable channel programs, technical training, and campaigns.
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Performance Analytics:
Analyze VAR/MSP performance metrics, pipeline, and revenue contribution to identify areas of growth and improvement.
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Strategic Feedback:
Provide VAR/MSP insights to influence sales strategy, product roadmap, and channel program design.
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Compliance & Governance:
Ensure VAR/MSP compliance with program requirements, brand standards, and sales processes.
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Industry Representation:
Represent the company at channel partner events, conferences, and industry forums to strengthen relationships and expand market presence.
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Partner Advocacy:
Serve as an internal advocate for VAR’s/MSP’s, ensuring they receive the resources and support needed to be successful.
Qualifications
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Minimum of 8 years related experience with a bachelor's degree; or 3 years and a master's degree; or a PhD without experience; or equivalent experience.
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Preferred: 3+ years of direct experience working within the CPaaS, SaaS, UCaaS, or Telecom channel ecosystem.
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Proven track record of building and growing high-performing VAR/MSP partnerships with measurable revenue outcomes.
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Strong understanding of channel economics, partner business models, and indirect sales cycles.
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Excellent cross-functional collaboration skills; able to influence without direct authority.
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Data-driven and analytical mindset with experience in partner performance reporting and forecasting.
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Strong business acumen with the ability to connect partner capabilities to customer value and company strategy.
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Excellent communication, presentation, and relationship management skills.
Benefits
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STAY HEALTHY:
We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
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CARE FOR YOURSELF:
Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
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SECURE YOUR FUTURE:
Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
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TAKE A BREAK:
Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
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PUT FAMILY FIRST:
We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
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WORK WHEREVER:
Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
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MAKE AN IMPACT:
Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
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TREAT YOURSELF:
We offer discounts on retail, entertainment and more through our Reward+ program.