[Hiring] Salesforce Platform & Pardot Manager @Unite Us

Role Description

The Salesforce Platform & Pardot (SPP) Manager brings deep expertise in Salesforce administration, combining hands-on platform management with strategic ownership. They leverage AI to enhance automation, data quality, and decision-making across GTM teams. SPP Manager thrives balancing ticket support, platform enhancements, and strategic optimization initiatives while working independently to drive results in a collaborative, cross-functional environment.

What You'll Do

• Salesforce Platform, Pardot & Marketing Automation
  • Own and optimize the organization’s Salesforce ecosystem, including Sales Cloud, CPQ, and Pardot.
  • Lead administration of multiple Pardot instances, including campaign architecture, segmentation, engagement programs, lead scoring/grading, and marketing attribution.
  • Support users through ticket resolution, documentation, training, and enablement resources that drive platform adoption and operational efficiency.
• Platform Architecture, Automation & Integrations
  • Design and implement scalable Salesforce solutions using flows, automation, validation rules, and AI-driven capabilities.
  • Manage integrations across the MarTech ecosystem to ensure seamless lead flow, campaign tracking, data integrity, and cross-platform interoperability.
  • Identify opportunities to improve operational efficiency, forecasting, and business scalability through automation and emerging AI technologies.
• Data, Reporting & Revenue Insights
  • Establish and maintain strong data governance standards across Salesforce and Pardot.
  • Develop reporting frameworks, dashboards, and attribution models that improve pipeline visibility, business intelligence, and decision-making across Marketing, Sales, and Revenue Operations.
• Cross-Functional Partnership & Enablement
  • Partner closely with Marketing, Sales, Customer Success, and RevOps leadership to align systems and processes with GTM strategy.
  • Serve as a subject matter expert for Salesforce and Pardot, supporting end users, driving platform adoption, delivering documentation and training, and balancing day-to-day support with strategic optimization initiatives.

Qualifications

• 5+ years of Salesforce administration experience, with 2 years of day-to-day hands-on experience with Pardot.
• Deep hands-on experience with Salesforce and Pardot configuration and automation.
• Experience with Sales Cloud and reporting/analytics.
• Proven ability to manage both support and strategic initiatives.
• Demonstrated experience leveraging AI tools to drive measurable business outcomes, such as:
  • Reducing manual work through automation.
  • Improving data quality or enrichment.
  • Enhancing reporting, forecasting, or segmentation.
  • Increasing sales or operational efficiency.

Preferred Experience

• Strong MarTech background with hands-on expertise in Pardot, including campaign management, lead scoring, engagement programs, and Salesforce-Pardot connector configuration; experience with other marketing automation platforms (HubSpot, Marketo) a plus.
• Familiarity with Apex or programmatic solutions.
• Experience with business intelligence tools.
• Experience with Salesforce AI capabilities (e.g., Einstein) or similar platforms.
• Project management and agile/sprint experience.

Licenses and Certifications

• Salesforce Certified Administrator (required).
• Salesforce Advanced Administrator (preferred).

Benefits

• Medical, Dental, and Vision insurance.
• Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription.
• Flexible Time Off, including volunteer days and mental health days.
• 14 paid, company-wide holidays.
• Paid Parental Leave, including adoptive parents.
• Employee Resource Groups to connect and engage with colleagues.
• Tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.
• 401(k) with Employer Match.
• Life and AD&D insurance, with the option to purchase additional coverage.
• Disability Coverage.
• Accident Insurance.
• Pet Insurance.
• All necessary equipment to perform duties, including a computer, mouse, keyboard, and other items on our approved list of WFH supplies.

Environmental Job Requirements and Working Conditions

• This position is remote, U.S. based.
• The target pay range for this role is: $100,000-$122,500.
• All team members will be required to pass a background check which includes criminal, employment, and education verification.