Role Description
We're looking for an experienced Sales Trainer & Team Lead who can help develop people, strengthen performance, and bring fresh ideas to an already growing Sales organization. This is a dual-function role supporting both our Recovery and Protocol teams.
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Support Both Sales Functions: Work closely with the Recovery and Protocol teams, understanding their respective workflows, sales processes, and performance requirements.
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Train and Develop Representatives: Conduct onboarding, product training, sales training, and ongoing development sessions to help representatives improve their confidence and effectiveness.
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Coach for Better Performance: Review calls, identify performance gaps, provide actionable feedback, and conduct one-on-one coaching sessions.
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Lead Training Activities: Facilitate team huddles, role-playing exercises, workshops, call reviews, and performance discussions.
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Strengthen Sales Processes: Review existing scripts, SOPs, call guides, and training materials. Recommend and implement improvements where needed.
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Monitor Team Performance: Track key metrics such as conversion rates, recovered revenue, average order value (AOV), upsell and cross-sell performance, and overall productivity.
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Bring New Ideas and Initiatives: Identify opportunities to improve training, customer engagement, objection handling, and sales effectiveness.
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Collaborate With Existing Support Members: Share insights, coordinate initiatives, and contribute to a consistent training and coaching approach across both functions.
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Support Team Growth: Help prepare new hires for onboarding, training, and ramp-up as the Sales organization continues to expand.
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Promote Accountability: Encourage a culture of ownership, continuous learning, collaboration, and strong performance.
Qualifications
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An experienced sales leader, trainer, or coach who enjoys developing people and improving team performance.
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Someone who understands that effective training goes beyond delivering information. It requires coaching, reinforcement, and measurable improvement.
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A strong communicator who can motivate, guide, and hold representatives accountable.
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Comfortable working with performance metrics and translating data into actionable coaching strategies.
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Someone who can identify problems, introduce new ideas, and recommend practical improvements.
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Collaborative and adaptable, able to work alongside an existing support team while bringing your own perspective and leadership.
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Hands-on and execution-focused. You're willing to review calls, conduct coaching sessions, facilitate training, and work closely with representatives.
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Comfortable working in a fast-paced DTC environment where processes continue to evolve as the business grows.
Requirements
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3+ years of sales leadership experience.
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3+ years of experience in sales training, coaching, learning and development, or sales enablement.
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Proven experience developing training programs, onboarding materials, SOPs, sales playbooks, or coaching frameworks.
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Strong understanding of sales KPIs, conversion rates, AOV, upselling, cross-selling, and performance management.
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Experience in eCommerce, DTC, outbound sales, customer retention, sales recovery, or high-ticket sales environments.
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Excellent English communication and facilitation skills.
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Strong coaching, leadership, and team development capabilities.
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Ability to analyze sales performance and identify opportunities for improvement.
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Shopify or CRM experience is a plus.
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Weekend Availability: Must be willing to work weekends as required by the team's schedule and operational needs.
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Graveyard Shift Availability: Must be comfortable working graveyard (GY) shifts aligned with US business hours.
Benefits
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Competitive Base Salary: Compensation aligned with your experience and qualifications.
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Fully Remote Position: Work remotely and collaborate with a growing team.
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Paid Time Off: Eligible for paid leave benefits after completing 90 days of employment.
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Career Growth Opportunities: Grow alongside Plateful as the Sales organization expands, with opportunities to take on greater responsibilities and contribute to the team's development.