[Hiring] Sales Operations Associate, Systems & Tools @Wonolo

Role Description

We are looking for a Sales Operations Associate to work with Wonolo’s Marketing team. You will be employed by a third-party legal entity authorized to do business in the location in which you reside and you will provide contractual services to Wonolo’s Marketing team. We're looking for a hands-on, builder-first systems person to own the tooling that powers our go-to-market motion. You'll make our Sales, Customer Success, and Self-Serve tool stack work better together and with far less manual effort — connecting systems, automating repetitive work, and bringing a clear point of view on what belongs in the stack and why.

This is a role for someone who sees a manual process and instinctively asks, "Can this run itself?" You'll partner closely with the leaders across our customer-facing functions who own execution, bringing the requirements and cross-functional context that shape what gets built.

Our ideal candidate will be a good person who is also committed to doing good work. Are you excited about working with a close-knit team at a mission-driven, US-based technology company? If this is who you are or you can and desperately want to be, please read on!

We welcome qualified candidates located anywhere in Latin America #LI-Remote.

What you'll do:

• Tooling Ownership, Evaluation, and Support
  • Own and manage the GTM toolstack (Salesforce, Gong, Clay, Qualified, Zapier, Y-Meadows), serving as first-line support for reps and senior frontline managers on tooling questions.
  • Scope and drive GTM tooling initiatives end to end, defining milestones, holding cross-functional partners accountable, and driving them to real outcomes or business impact.
  • Evaluate new tools and AI-driven workflows with a clear, opinionated view on what earns a place in the stack and what doesn't.
  • Build compelling business cases to secure investment in the tools worth adopting.
  • Build the documentation, self-serve resources, and automation that make the reactive support load shrink over time.
• Automation & Workflow Design
  • Identify manual, repetitive processes across the go-to-market team and build automations to eliminate them (Clay, Zapier, and similar tools).
  • Build self-sufficiently in Clay — tables, enrichment waterfalls, API/webhook connections, and AI-driven columns — wired into our CRM, enrichment sources, and tool stack.
  • Own the build, testing, and ongoing maintenance of these workflows — keeping them healthy as tools and processes evolve, not just shipping the first version.
  • Reduce manual effort across Sales and Customer Success wherever it shows up.
• CRM Requirements and Systems Partner
  • Partner closely with our Salesforce Admin as the strategic link between go-to-market needs and CRM execution — gathering requirements from functional leaders, shaping them into clear, well-reasoned specs, and working together to prioritize and build the changes that move the business forward.
  • Own data quality standards (deduplication, field definitions, hygiene) as requirements you define and prioritize, with the Admin executing the build.

Qualifications

• 2 to 4 years in a systems, operations, or GTM tooling role (revenue ops, sales ops, marketing ops, or similar).
• Hands-on experience building automations and working across the broader GTM toolstack (Clay, Gong, Zapier, or similar tools) – you have no problem learning new tools fast.
• Experience evaluating or piloting AI tools in real business workflows.
• Working fluency in Salesforce – comfortable in the data model and reporting, even without admin certification.
• A track record of ramping up on new tools quickly and forming an independent point of view.
• Strong ownership instincts – proven experience in scoping ambiguous cross-functional work and driving it with little oversight.
• A clear, direct communicator who can translate between technical systems and non-technical stakeholders.
• A genuine enthusiasm for working alongside Sales and Account Growth teams - you respect the grind of the role, and it shows in how you show up for them (even if you've never carried a quota yourself).

Nice to haves:

• Experience building Clay tables and workflows – Clay University or Cohort training is a plus.
• Salesforce admin certification (not required, but useful given the CRM/systems partnership).

Benefits

• The opportunity for growth in a mission-driven and well-funded start-up.
• Company laptop.
• Paid time off, Holiday pay, and Unpaid time off.
• Access to no-cost on-demand mental health support, including counselling, mindfulness and meditation, and well-being courses.
• Ability to work from anywhere in Colombia, El Salvador, Costa Rica, or Guatemala (no more commutes!).
• Team outings, happy hours, company off-sites, and more!