[Hiring] Sales Manager @WATI.io

Role Description

We are looking for a hands-on regional leader to build and scale Wati’s Spanish-speaking LATAM business (Mexico, Colombia, Argentina and broader region). This role owns revenue growth, GTM execution, and market expansion across Spanish LATAM, partnering closely with Marketing, Partnerships, Product, and RevOps. The mandate is to accelerate new ARR growth, expand enterprise penetration, and establish a repeatable regional playbook that can scale across LATAM.

Responsibilities

• Regional Revenue Ownership
  • Own new ARR and expansion targets across Spanish LATAM markets
  • Drive pipeline generation, conversion, and enterprise deal execution
  • Develop country-level GTM strategies for priority markets
• Market Expansion & Localization
  • Build localized sales motions across Mexico, Colombia, Argentina
  • Adapt pricing, packaging, and messaging to regional dynamics
  • Identify vertical opportunities (e.g., retail, fintech, CX automation)
• Team & Structure
  • Build and lead Spanish LATAM sales team (AEs / SDRs / partnerships)
  • Partner with Brazil leader to share playbooks and best practices
  • Establish regional forecasting and operating cadence
• Enterprise & High-ACV Growth
  • Expand enterprise motion and >$3K ACV segment in LATAM
  • Drive strategic accounts and partner-led deals
  • Improve win rates and deal velocity
• Cross-Functional Execution
  • Partner with Marketing on regional demand generation
  • Partner with Product on regional requirements & localization
  • Partner with RevOps on forecasting and performance metrics

Success Metrics

• Spanish LATAM ARR growth
• Pipeline coverage & conversion
• Enterprise / high-ACV revenue mix
• Country expansion milestones
• Team productivity (quota attainment)

Qualifications

• 10+ years of B2B SaaS or enterprise software sales experience
• Proven track record scaling ARR across Spanish-speaking LATAM markets (Mexico, Colombia, Argentina)
• Experience building and leading regional sales teams with quota ownership
• Strong operator mindset with ability to build GTM structure, playbooks, and forecasting cadence
• Experience selling mid-market and enterprise SaaS with multi-stakeholder deals
• Data-driven pipeline management and forecasting discipline
• Fluent Spanish and English required
• Comfortable operating in fast-growth, high-ambiguity environments