[Hiring] Sales Engineer @CoLab Software

Role Description

Sales Engineering at CoLab is a team of mechanical engineers who sit at the intersection of product, sales, and customer success. They act as product experts, industry experts, and the voice of the customer—playing a critical role in helping prospects and customers realize the full value of CoLab.

The team operates across three core functions:

• Sales Engineers (SEs): Focus on the pre-sales experience, partnering with prospective customers to evaluate CoLab and understand how it fits into their workflows and engineering challenges.
• Customer Solutions Engineers (CSEs): Work with existing customers to drive complex deployments and transform how teams collaborate.
• Mechanical Forward Deployed Engineers (MFDEs): Partner closely with specific customers to design and build tailored solutions for unique or high-impact problems.

While this role is focused on the pre-sales Solutions Engineer function, the strongest candidates bring a skill set that can flex across all three areas. Sales Engineers at CoLab are not siloed—they are adaptable, customer-centric, and capable of contributing wherever they can drive the most impact.

All three functions regularly:

• Prepare and deliver engaging, specific demos that showcase how CoLab addresses customer pain points and delivers unique value.
• Partner with Account Executives and Customer Success Managers to solve challenging customer problems across diverse mechanical design and engineering use cases.
• Understand a customer’s current-state workflows, pain points, and how they map to business outcomes.
• Map how customers work today to CoLab's capabilities, and challenge them on new ways of working with what CoLab unlocks.
• Be a trusted advisor to customers and prospects, on what is possible with AI in the context of mechanical engineering today, and in the future.
• Partner with Product Managers on new product initiatives to incorporate the perspective of a mechanical engineer in what we’re building.
• Share customer insights with Product to ensure we’re always building what our customers need.
• Act as an instructor to cross functional teams at CoLab for engineering topics.
• Work with Sales, Customer Success, Marketing, and Product to improve go-to-market strategy and enhance the customer experience.

As a pre-sales Sales Engineer, you specialize in guiding everyone from end users to executives in seeing what’s possible and why it matters for how they work today.

• Tailored demonstrations for different industries, use-cases, and customers.
• How we position CoLab in initial conversations and our sales process for mapping their challenges to CoLab's solution.
• The execution of evaluation periods with potential customers.
• Clearly articulating business value, ROI, and impact to both technical and non-technical stakeholders.
• Support customer onboarding and success transitions by ensuring alignment from first value to long-term adoption.

Qualifications

• Brings broad industry exposure—whether in automotive, aerospace, heavy equipment, medical devices, or another complex mechanical space.
• Equally comfortable in front of a whiteboard or a C-level boardroom—able to translate engineering problems into business outcomes.
• Able to work cross-functionally with Sales, Product, Marketing, and CS teams.
• Strong communicator, adept at tailoring technical discussions to different audiences.
• Comfortable juggling multiple strategic and tactical initiatives in parallel.
• Industry Domain expert - you have deep knowledge and experience with knowledge of CAD/PLM tools.
• Ability to comprehend use cases and demonstrate industry domain expertise to establish credibility with customers.
• Ability to break down complex topics into easy to digest information.

Requirements

• A mechanical engineer by background, with real-world experience in product development, engineering processes, and design.
• One team, one mission - you are a team player with an ownership mindset and no ego.
• Relationship builder - you are able to build trust and strong relationships with customers and internal CoLab stakeholders.
• Broadcaster - you have excellent communication and presentation skills, with a strong ability to convey your message.
• Achiever - you are able to make your own content, deliver demos, and autonomously strive to hit tough timelines.
• Bonus points if you have been a solutions (sales) engineer before.

Benefits

• Canada: This role offers an extended health and benefits package that includes unlimited paid vacation and RRSP matching.
• USA: This role offers health and dental insurance (covered at 100% for the employee) and unlimited PTO.
• Remote/Hybrid Work: Flexibility to work from anywhere within Canada or the USA.

Travel Expectations

While this is a fully remote role, travel is a consistent part of the job. There are three primary types of travel you can expect:

• Team Weeks: Once per quarter, the sales team or entire company gets together in person.
• On-sites: For more strategic accounts, we travel to meet customers in person during the evaluation process.
• Conferences: Sales Engineers play a key role at industry events and conferences.