[Hiring] Sales Director @Monster Energy LATAM

Role Description

As Sales Director, Central America (CAM), you will serve as the senior commercial leader for the territory, owning the growth agenda and business performance across Guatemala, Honduras, El Salvador, and Belize. You will be accountable for delivering sustainable revenue growth, market share expansion, profitability, organizational capability, and execution excellence while leading a complex network of distributors, bottlers, customers, and cross-functional partners across the territory.

Acting as the General Manager of the business from a commercial perspective, you will balance growth, profitability, people development, and long-term market expansion to create sustainable value for the organization. The role serves as the primary business partner to the VP, LATAM Central, translating regional strategy into market execution and delivering sustainable business growth across the territory.

This position serves as the critical link between local markets and global leadership, transforming market opportunities into business results while strengthening Monster Energy's competitive position.

Qualifications

• Prefer a Bachelor's Degree in Business Administration, Economics, Marketing, Finance, or a related discipline.
• MBA or other advanced business degree preferred.
• Executive leadership, commercial leadership, or international business training is a plus.

Requirements

• More than 10 years of experience in Sales Leadership, Commercial Management, or General Management within Fast Moving Consumer Goods (FMCG) or Beverage industries.
• 10+ years of progressive commercial leadership experience within FMCG, Beverage, Consumer Goods, or similarly complex commercial organizations.
• 7+ years leading distributor, bottler, and strategic customer relationships across multiple markets.
• Demonstrated success delivering sustainable growth, profitability improvement, and market share expansion.
• Proven experience managing P&L responsibility and leading cross-functional business initiatives.
• Experience operating successfully in emerging and economically complex markets.
• Strong track record of building high-performing teams and developing future leaders.
• Advanced Microsoft Excel and PowerPoint skills.
• Nielsen IQ (NIQ) or equivalent market intelligence platforms.
• Power BI or similar business intelligence tools.
• SAP or equivalent ERP systems.
• CRM and commercial performance management applications.

Benefits

• Strong strategic thinking and business acumen.
• Exceptional leadership and influencing capabilities.
• Ability to lead through complexity and ambiguity.
• Strong communication and stakeholder management skills.
• Fluency in English and Spanish preferred.
• Valid passport and ability to travel internationally.

Success in this Role Will Be Measured By

• Net Sales Growth
• Market Share Growth
• Revenue Growth Management Performance
• Distribution Expansion
• Execution KPI Achievement
• Profitability and Operating Income Delivery
• Innovation Revenue Contribution
• Distributor and Bottler Capability Development
• Organizational Health and Talent Readiness
• Sustainable Long-Term Business Growth