Role Description
The Sales Development Representative (SDR) will be the first point of contact for a steady stream of inbound, outbound (ABM), and reactivation leads, and will play a key role in building the companyβs outbound systems from the ground up. This is not a generic dialer role β the ideal candidate has real experience selling into B2B SaaS or funded tech startups, can hold a credible first conversation with senior marketing and growth buyers, and is motivated to grow into a more senior sales role as the function scales. The role starts part-time (~20 hours/week), with a 90-day review for a move to full-time based on performance and lead volume.
Key Responsibilities
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Lead Response & Qualification
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Respond same-day, ideally within the hour, to every inbound, outbound (ABM), and reactivation handoff β across email, LinkedIn, and phone/text
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Qualify every lead against ICP criteria, protecting the founderβs calendar from below-budget or bad-fit prospects
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Book qualified discovery calls β turning a reply into a booked next step is the core measure of the role
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Multi-Channel Outbound & Prospecting
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Run second-channel follow-up (call, text, LinkedIn) wherever email goes quiet on handoffs from inbound and ABM
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Self-source prospecting against the companyβs ICP during downtime between handoffs β LinkedIn outreach and targeted email to build pipeline beyond inbound and ABM
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Support the development and execution of high-value, niche outbound campaigns (e.g., targeted email and direct mail to a curated list of key accounts) in partnership with the founder
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CRM & Sales Systems
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Keep the CRM clean and current β every touch, stage move, and next action logged as you go
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Help select, configure, and maintain outreach tooling as the company builds out its sales stack; the team is open to your recommendations on platforms
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Coaching & Growth
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Shadow the founderβs calls and playbook early on, then operate independently as you prove it out
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Build toward a more senior sales role as the function and lead volume scale
Qualifications
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B2B SaaS or sales-development experience, ideally selling to funded tech startups β prioritized over specific SEO or digital-marketing expertise
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Able to hold a credible first conversation with marketing, growth, or founder-level buyers
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Exposure to the SEO/AEO or digital-marketing space is a plus, but not required
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Organized and responsive across multiple channels β phone, LinkedIn, email, and CRM
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Coachable and fast-learning, comfortable operating with a high degree of autonomy in a lean, remote-first environment
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Based in the United States; Eastern or Central time zone preferred to support overlap with a globally distributed team and West Coast clients (soft preference)
Preferred Skills
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Multi-Channel Outbound Prospecting
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Lead Qualification (ICP-Based)
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B2B SaaS / Tech Startup Sales Experience
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CRM Management & Pipeline Hygiene
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Sales Outreach Tool Selection & Setup (e.g., Apollo or similar)
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Relationship Building & Written Communication
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Cold Email & Direct Mail Campaign Development
What Success Looks Like
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Response speed (non-negotiable): same-day, within-the-hour response on every handoff, no exceptions
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Booked calls: 15β20 qualified discovery calls booked per month, roughly one per day, across handoff response and self-sourced outreach
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The founder stops being the bottleneck on responding to his own pipeline
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Uncapped commission β 5% on every deal you personally book that closes, and with 2β6 week sales cycles, commission can quickly exceed the base pay
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Fast path to full-time β 90-day review with an updated, higher base if it's working well for both sides
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Fully remote, flexible part-time schedule (~20 hrs/week)
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Direct mentorship from the founder β shadow live sales calls and the playbook early on
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Ground-floor ownership β help build the company's first-ever outbound sales systems and tooling from scratch
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High-growth environment β the company nearly doubled revenue this year with a goal to triple, meaning real room to grow into a more senior sales role