[Hiring] Sales Development Representative @Goodway Group

Role Description

The Sales Development Representative (SDR) is dedicated to driving new customer acquisition and increasing revenue growth across Goodway Group through a relentless focus on outreach. This is a hunter role that will play a key part in expanding the Goodway Group portfolio with Independent Agencies in the United States.

• Leverage numerous sales tools to identify and schedule meetings with Agencies who meet the Ideal Customer Profile (ICP) of our managed agency business.
• Think strategically, leveraging your knowledge of Goodway Group to identify how we can help prospective customers grow their business through partnership.
• Use data and tech stack to identify companies and individuals that would benefit from our products and services.
• Use the internet, company website, data, and research tools to validate and prioritize efforts and to create hypotheses for perceived company needs/pains/gains.
• Understand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands.
• Develop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right way.
• Develop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interest.
• Be proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiency.
• Demonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve results.
• Utilize Salesforce to manage and track all activity, meetings, notes, and metrics according to best practices and sales process.
• Benchmark and stay up to date with consumer behavior, best practices, and both internal and external marketing and sales trends.
• Understand marketing restrictions and laws to ensure we are compliant with user data and privacy legislation for outreach.
• Maintain a scorecard to monitor performance of all initiatives and KPIs: # targets or accounts within each initiative, engaged accounts, meetings, opportunities created, pipeline revenue created, RFPs, and closed won revenue.
• At least 2 times a year, review the initiatives and share learnings, insights, and recommendations with the team to increase performance of programs.

Qualifications

• 1-2 years in sales, customer service, retail, or administrative support.
• Experience with CRM platforms like Salesforce or HubSpot is a plus.
• Familiarity with lead generation platforms (e.g., LinkedIn Sales Navigator, ZoomInfo) is a plus.
• Excellent verbal and written communication.
• Ability to ask effective discovery questions and uncover prospect needs.
• Active listening and rapport-building skills.
• Organization and note-taking to accurately log conversations in a CRM.
• Ability to prioritize and qualify inbound leads and route appropriately.

Benefits

• Remote-first work environment.
• Inclusive company culture with a focus on diversity.

Company Description

Goodway Group is one of AdAge's 2026's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel.

• Leading data-driven and technology-enabled digital media and marketing services firm.
• Diverse team of digital strategists, media practitioners, technologists, and data scientists.
• Honored as a multi-year winner in Ad Age Best Places to Work.
• Recipient of Ad Exchanger's Best Use of Technology by an Agency Award.
• Two-time MarTech Breakthrough Awards winner.
• Certified service partner to The Trade Desk.