Role Description
This is a full-time, remote, work-from-home position with a MINIMUM OF 40 HOURS/WEEK REQUIRED. The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities through strategic outbound prospecting. This frontline sales role focuses on identifying potential customers, engaging decision-makers through multiple communication channels, qualifying opportunities, and scheduling meetings for our Sales Executives. Success in this role requires persistence, professionalism, excellent communication skills, and the ability to consistently execute a structured outreach process.
Responsibilities
-
Identify target accounts that fit our Ideal Customer Profile (ICP).
-
Research organizations and decision-makers using available sales tools.
-
Build and maintain a healthy prospect pipeline.
-
Execute multi-channel prospecting campaigns including cold calling, personalized email outreach, LinkedIn networking and messaging, and follow-up sequences.
-
Develop meaningful conversations that generate interest and uncover opportunities.
-
Qualify prospects using proven sales methodologies.
-
Understand customer challenges, current processes, and buying readiness.
-
Determine budget, authority, timing, and overall fit.
-
Schedule qualified discovery meetings for Sales Executives.
-
Provide detailed notes and insights to ensure a smooth transition.
-
Confirm appointments and reduce no-shows through proper follow-up.
-
Maintain accurate records of all prospect interactions.
-
Update lead statuses and activities in HubSpot, Salesforce, or other CRM platforms.
-
Track pipeline progress and maintain organized prospect lists.
-
Consistently execute outreach cadence and follow-up sequences.
-
Meet or exceed activity and conversion metrics.
Performance Expectations
-
Daily Activity:
50β60 outbound cold prospecting calls, personalized email follow-up, LinkedIn prospecting and engagement, CRM updates and activity tracking.
-
Weekly Performance:
4β6 live conversations per day with qualified decision-makers, 2β3 qualified discovery meetings scheduled per week.
-
Monthly Goals:
10β12 qualified discovery meetings, maintain accurate CRM data.
Qualifications
-
Strong verbal and written communication skills.
-
Excellent listening and objection-handling abilities.
-
Highly organized and self-motivated.
-
Comfortable working toward activity and performance goals.
-
Experience using CRM platforms such as HubSpot or Salesforce.
-
Familiarity with LinkedIn Sales Navigator or similar prospecting tools is a plus.
-
Competitive and goal-oriented.
-
Confident making outbound calls every day.
-
Resilient and able to handle rejection professionally.
-
Curious and enjoys learning about customer challenges.
-
Coachable and eager to improve.
-
Self-disciplined with excellent time management.
-
Team-oriented while capable of working independently.
Ideal Workspace
-
Must have existing high-speed internet access at home. 1 gig.
-
At least 2 monitors.
-
Quiet, noise-free home office space, free of distractions.
-
Computer Specs, PC:
-
AMD Ryzen 3 or higher, Intel Core i3 Processor or similar.
-
8 GB of RAM minimum.
-
Windows 11 or higher.
-
Webcam.
-
Google Chrome is installed.
Education/Training
-
High school diploma or GED equivalent.
Experience
-
1β3 years of experience in:
-
Sales Development (SDR)
-
Business Development
-
Business Development Center (BDC)
-
Telemarketing
-
High-volume outbound sales
-
Proven success with cold calling and appointment setting.
-
Automotive industry experience preferred.
-
Experience selling B2B products or services.
-
Knowledge of dealership operations or fixed operations is a plus.
Physical Requirements
-
Sitting at a computer, vision, close-up work, extensive computer work, extensive speaking on the phone.